ip target image
You are currently browsing our site with content tailored to students in your country

Our cookies

We use cookies to offer you a better browsing experience with personalized content, relevant ads and enhanced functionalities. By allowing all you agree to the use of cookies as per the cookie policy and remember you can manage your preferences anytime.

What will I learn?

In the Bachelor of Marketing, you'll build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing, you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The Coca Cola logo is recognised by most of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world? And how has it managed to stay current for so long?

In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns.

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

Which department am I in?

Monash Business School

CRICOS

084685D

Study options

Full Time (3 years)

Tuition fees
A$47,300.00 (US$ 30,354) per year
Start date

27 February 2023, 24 July 2023

Venue

Caulfield campus

900 Dandenong Road,

CAULFIELD EAST,

Victoria,

3145, MELBOURNE, Australia

Entry requirements

For students from United States

Satisfactory completion of Year 12 or International Baccalaureate in Australia. IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0; Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50; TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21; Paper-based TOEFL 550 Test of written English: 4.5; Cambridge English: Advanced (CAE) 176 No skill score below 169; Cambridge English: Proficiency (CPE) 176 No skill score below 169

For international students

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score.

Level A

IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0

Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50

TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21

Paper-based TOEFL 550 Test of written English: 4.5

Cambridge English: Advanced (CAE) 176 No skill score below 169
Cambridge English: Proficiency (CPE) 176 No skill score below 169

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
ADD TO MY FAVOURITES

Get in touch