COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Take your career to the next level

Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors.

Shape what’s next for your career in marketing

The future of marketing needs an innovative workforce with the skills to lead. Seize your opportunities for career progression in marketing with a certificate, diploma or degree at RMIT.

Why study marketing?

RMIT’s Master of Marketing is an in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing efforts.

Improve your skills

Learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing your understanding of the role marketing plays within an organisation, and its relationship with other critical business areas.

Advance your career

Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government. Equip yourself with a Master of Marketing to help propel you to the front of the pack in this dynamic and exciting industry.

Grow your network

Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute, and the Australian Market and Social Research Society to meet marketing professionals.

A stimulating learning environment

RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions. You will also have access to online and digital resources through our online learning management system.

What you will study

You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research.

This degree comprises core and elective topics. You will be able to select six electives that will deepen and broaden your knowledge of marketing.

Learn the fundamentals of:

Marketing management
Consumer behaviour
Marketing research
Marketing communication strategy

Study entirely online

The Master of Marketing is available at the Melbourne City campus and via online delivery.

An in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing effort.

You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.

Career

This degree will enhance your ability to:

obtain promotion to a more senior position
be more effective in a marketing role
contribute more to specific marketing activities.

Career destinations include:

marketing management
brand management and consulting
stakeholder engagement and reputation management
strategic marketing and consulting
product management
integrated marketing communication management
market research, market modelling, forecasting and analysis
pricing and promotions research
product testing and product innovation.

Which department am I in?

College of Business and Law

CRICOS

077512F

Study options

Full Time (1.5 years)

Tuition fees
A$40,320.00 (US$ 30,103) per year

*Price shown is for indicative purposes, please check with institution

Start date

Expected July 2022

Venue

RMIT University (Royal Melbourne Institute of Technology University)

Melbourne City Campus,

124 La Trobe Street,

MELBOURNE,

Victoria,

3000, MELBOURNE, Australia

Online/Distance (2 years)

Tuition fees
A$22,320.00 (US$ 16,664) per year
AUD $3,720 per course; AUD $44,640 for 12 courses

*Price shown is for indicative purposes, please check with institution

Start date

25 October 2021

Entry requirements

For international students

2 year duration

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline.

1.5 year duration

You must have successfully completed:

An Australian Bachelor degree, Graduate Certificate, Graduate Diploma or Masters degree (or equivalent overseas qualification) in Business (or a related discipline).

OR

An Australian bachelor degree (or equivalent overseas qualification) in any discipline and a minimum of three years full-time equivalent management experience.

OR

The RMIT Graduate Certificate in Marketing.

To study this program you will need to complete one of the following English proficiency tests:

IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

*There may be different IELTS requirements depending on your chosen course.

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About RMIT University (Royal Melbourne Institute of Technology University)

RMIT is among the world’s top 1% of universities (QS University Rankings 2021) and enjoys 5 QS Stars across all categories.

  • Based in the heart of Melbourne city
  • Houses some of the world’s best facilities
  • Among the world’s top 250 universities
  • Specialises in industry-based and practical learning