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Master of Marketing

Australia

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What will I learn?

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

explore future-oriented marketing concepts
learn to make informed finance and accounting decisions
develop advanced strategic thinking and leadership skills
apply cutting-edge analytical tools and techniques
pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
gain deep insights into international pressures and global markets.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent. Your role in today’s marketing environment is dictated only by your own ambitions.

Career Readiness

The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers. Likely roles include:

marketing planner
sales manager
brand marketer
product and advertising manager
retail manager
public relations officer
service manager
market researcher.

Potential careers

Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

Degree Structure

Students complete nine core courses, one elective and a six-unit research project.

Which department am I in?

Faculty of Arts, Business, Law and Economics

CRICOS

085719B

Study options

Full Time (2 years)

Tuition fees
A$49,900.00 (US$ 32,930) per year

*Price shown is for indicative purposes, please check with institution

Start date

3 February 2025, 26 May 2025

Venue

The University of Adelaide (Adelaide)

North Terrace,

UNIVERSITY OF ADELAIDE,

South Australia,

5005, ADELAIDE, Australia

Entry requirements

For international students

Bachelor degree or equivalent

IELTS: Overall band score of 6.5 and Band score of 6 in all bands; TOEFL Paper-based: total score of 577 with a minimum of 4.5 in the Test of Written English (TWE) or Internet-based: total score of 79 with a minimum of 21 in Writing, 18 in Speaking and 13 in Reading and Listening; Pearson Test of English (Academic) overall score of 58 and Skills profile of no less than 50 in all skills; and Cambridge English-Advanced (CAE): Overall score of 176 and Individual score of 169 in all skills.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
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About The University of Adelaide (UoA)

The University of Adelaide works alongside governments, businesses, and other universities across Asia, Europe and North America.

  • Based in South Australia.
  • Ranked in the top 1% of universities in the world.
  • Leading research-intensive universities in Australia
  • Top 10 world’s most liveable city (The Economist)

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