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What will I learn?

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

You'll learn:

Advanced consumer decision-making

Analyse consumer reports and undertake a consumer profiling project for a real company.

Market research

Understand the role and scope of market research activities within national and international marketing companies.

Digital marketing

Explore and implement the most up-to-date strategies for marketing in the digital era.

Social media marketing and strategy

Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

Customer relationship management (CRM)

Learn the practices, strategies and technologies that companies use to manage and analyse customer data.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Career outcomes

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Possible roles include: Consumer specialist, Digital marketing manager, SEO manager, Social media marketing manager, Media buyer.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Majors

  • Entrepreneurship and innovation
  • Sport management
  • International business
View 4 more

Which department am I in?

Department of Business and Management

CRICOS

093383K

Study options

Full Time (2 years)

Tuition fees
A$38,200.00 (US$ 25,663) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

23 October 2022

More details

Start date

31 October 2022, 27 February 2023

Venue

La Trobe University

Melbourne (Bundoora) Campus,

Plenty Road and Kingsbury Drive,

LA TROBE UNIVERSITY,

Victoria,

3086, MELBOURNE, Australia

Entry requirements

For students from United States

Successful completion of an Australian bachelor degree (or equivalent). WAM - Weighted Average Mark (WAM) 65%.

For international students

Successful completion of an Australian bachelor degree (or equivalent).

Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.

English language requirements

IELTS (Academic) score of 6.5 with no individual band score less than 6.0

TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.

Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.

C1 Advanced: 176 with no less than 169 in any component.

C2 Proficiency: 176 with no less than 169 in any component.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

La Trobe University offers below pathways course for this subject
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About La Trobe University

Research carried out at La Trobe University is ranked among the top 1.4% in the world and the institute offers world-class facilities.

  • Professional teaching environments and links to industries
  • One-to-one support for international students on any issue
  • Career Ready team help students prepare post-graduation life
  • Melbourne is ranked as the fifth best student city in 2017

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