It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever-demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.
No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.
Career prospects
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations. Graduates of the MSc Football Communications & Digital Marketing degree have gone on to work in roles for organisations such as:
Academy Analyst and Video Recruitment Consultant - Brentford FC
Marketing Assistant - EFL Trust
Marketing Executive - MK Dons Football Club
Partnerships Account Executive - Everton Football Club
Press Officer - Legends Tour
Senior Commercial Strategy Executive - Rangers Football Club
Editor - Sprint eSport
*Price shown is for indicative purposes, please check with institution
January 2025
Undergraduate degree - minimum 2:2 (ideally a 2:1) or international equivalent
Applicants with a 2:2 should have some experience of studying or working in business or sports related areas.
English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.
GIS’s postgraduate programmes span areas like coaching, business and marketing, preparing students for careers in the global sports industry.
