This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.
This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport. Modules such as Global Sports Marketing & Digital Communications and Customer Relationship Management will enable students to engage in some of the core elements of senior marketing and media roles within the sports industry.
While the programme will concentrate on digital elements of the industry – an ever-growing trend – traditional marketing and communication methods will be explored to give participants complete oversight of their potential future career opportunities.
Career prospects
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.
*Price shown is for indicative purposes, please check with institution
January 2025
Undergraduate degree - minimum 2:2 (ideally a 2:1) or international equivalent
Applicants with a 2:2 should have some experience of studying or working in business or sports related areas.
English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.
GIS’s postgraduate programmes span areas like coaching, business and marketing, preparing students for careers in the global sports industry.
