What will I learn?

Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.

Facilitated over three years, Advertising and Marketing Communications Management courses begin by offering a foundation covering all aspects of advertising, which prepares you for the final year of study when you choose to specialize in account management, digital creative or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program with a 14-week field placement.

Degree Completion Pathways

Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Centennial College.

In the Advertising and Marketing Communications Management program, you will:

  • Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
  • Learn to produce content within the range of advertising genres;
  • Gain the ability to tell clients’ stories with persuasive advertising;
  • Plan and develop campaigns on multiple platforms;
  • Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
  • Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
  • Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.

Companies Offering Jobs

Companies that have hired program graduates include Anomaly, Anderson DDB, BBDO, Boom Marketing, Cossette, FCB, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Maple Leaf Sports and Entertainment, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.

Program Highlights

  • The Advertising and Marketing Communications Management program mirrors working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
  • •Hands-on practice with on-site professional software and media planning systems is provided.
  • •You gain insight and experience in the main areas of agency operations: digital creative, media and account management.
  • •The Interactive Advertising Bureau recognizes Centennial's Advertising and Marketing Communications Management program as offering the largest breadth of digital/mobile curriculum.

Career Outlook

  • Account manager
  • Media buyer and planner
  • Marketer
  • Digital/mobile professional
  • Creative developer
  • Producer
  • Direct marketer
  • Promoter
  • Event marketer

Areas of Employment

  • Account management
  • Media buying and planning
  • Marketing
  • Digital/mobile
  • Creative development
  • Production
  • Direct marketing promotion
  • Event marketing

Which department am I in?

School of Communications, Media, Arts and Design

Study options

Full Time (3 years)

Tuition fees
CAD$16,531.80 (US$ 12,204) per year

*Price shown is for indicative purposes, please check with institution

Start date

8 September 2020

Venue

Story Arts Centre

951 Carlaw Avenue,

TORONTO,

Ontario (ON),

M4K 3M2, Canada

Entry requirements

For international students

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

Additional Requirements

Attending the Program Admission Session for Advertising and Marketing Communications Management is highly recommended.

English Language Requirements::

  • A minimum TOEFL score of 550 (paper-based) or 80+ (internet based with no test below 20) - TOEFL code 9213, or
  • CAEL (Canadian Academic English Language Assessment) with an overall band score of 60
  • Pearson Test of English (Academic) score of 51 plus
  • ITEP (International Test of English Proficiency) score of 3.7 plus.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

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About this uni

94% of employers revealed that they are either satisfied or very satisfied after hiring work-ready graduates from Centennial.

  • One of Canada’s multicultural higher education institutions
  • Students benefit from the job-aligned courses
  • National award-winning Centre of Entrepreneurship
  • Offers facilities to simulate dynamic work environment