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What will I learn?

This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field. Graduates are invited to participate in the "Career Development Series" – comprehensive career preparation workshops that offer networking opportunities as well as resume and portfolio development specific to the advertising and marketing communications industry.

The third-year advantage

Students enrolled in the three-year program build on their new skills by contributing to cross-disciplinary projects that culminate in a major project. Students also experience direct interaction with real clients/brands and industry participants. Courses unique to the third year include Creative Branding, Advertising Campaign Management, Advertising Law and Global Communications.

Topics covered include:

  • Integrated marketing communications
  • Interactive and digital media strategies
  • Multimedia planning, buying and evaluation
  • Marketing fundamentals
  • Research consumers’ buying behaviour
  • Market research and market analysis
  • Budget development and management
  • Written, verbal and visual presentation skills
  • Creative concept development, basic design skills and copywriting
  • Client relationship management techniques
  • Professional sales and business practices

Professional Career Development Preparation Series

Students graduating from the two- or three-year programs have the opportunity to participate in an optional Career Development Series. This series consists of faculty and industry led seminars and workshops that provide necessary job preparation skills to pursue internships and entry-level positions in the advertising marketing communications industry.

Topics covered in the Career Development Series include résumé and portfolio development, interview skills, developing professional social media profiles, industry job search methods and resources and professional networking skills.

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!

Here are some jobs you might find:

  • Account Coordinator
  • Media Planner/Buyer
  • Marketing Coordinator
  • Media Sales Professional
  • Production Designer
  • Advertising Coordinator

Which department am I in?

Pilon School of Business

Study options

Full Time (3 years)

Tuition fees
CAD$17,044.00 (US$ 13,341) per year
The fees shown here are for the 2021-2022 academic year, and are subject to change.
Start date

Expected January 2023


Hazel McCallion Campus

4180 Duke of York Blvd,


Ontario (ON),

L5B 0G5, Canada

Entry requirements

For international students

Applicants must hold Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
  • Minimum 65% overall average; or

English-language proficiency testing:

TOEFL (Test of English as a Foreign Language): 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based

IELTS (International English Language Testing System) Academic Module: 6 – Overall Band Score with no Band below 5.5

PTE A (Pearson Test of English Academic): 58 - Overall Minimum Score (49L,W,S,R)

FCE (Cambridge English First): 174 - Cambridge English Scale or FCE B

CAE (Cambridge English: Advanced): 180 - Cambridge English Scale or CAE C

CPE (Cambridge English Proficiency): 200 - Cambridge English Scale or CPE C

Sheridan EAP (English for Academic Purposes): 70%

Sheridan EPA (English Proficiency Assessment): 4.0 – Listening Band, 4.0 – Reading Combined Band, CLB 7 – Writing


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