What will I learn?

Our Business Administration – Marketing program helps turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program covers broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study include:

Marketing research

Marketing communications (which includes advertising and promotion)

Digital marketing (which includes direct marketing, e-marketing and customer relationship management)

Brand planning

Courses in the offering make use of case studies and industry software such as Tableau and Envision. In addition, lectures, classroom assignments and presentations help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges Marketing and Canadian Marketing Association competitions.

Program Highlights

You build your skills portfolio as you learn from the management practices of leading global companies and organizations.

Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.

You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).

The Business School is a proud sponsor of marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Career Outlook

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Areas of Employment

  • Advertising agencies
  • Retail and retail corporations
  • Not-for-profit organizations
  • Financial institutions
  • Sports events and entertainment
  • International businesses
  • Manufacturers
  • Start-up companies

Which department am I in?

School of Business

Study options

Full Time (3 years)

Tuition fees
CAD$16,531.80 (US$ 12,204) per year

*Price shown is for indicative purposes, please check with institution

Start date

8 September 2020

Venue

Progress Campus

941 Progress Avenue,

TORONTO,

Ontario (ON),

M1G 3T8, Canada

Entry requirements

For international students

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

English Language Requirements:

  • A TOEFL score of 550 (paper-based) or 80+ (internet based with no test below 20)
  • IELTS (Academic) score of 6.0+ (with no single test score below 5.5)
  • CAEL (Canadian Academic English Language Assessment) with an overall band score of 60
  • Pearson Test of English (Academic) score of 51 plus
  • ITEP (International Test of English Proficiency) score of 3.7 plus.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

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About this uni

94% of employers revealed that they are either satisfied or very satisfied after hiring work-ready graduates from Centennial.

  • One of Canada’s multicultural higher education institutions
  • Students benefit from the job-aligned courses
  • National award-winning Centre of Entrepreneurship
  • Offers facilities to simulate dynamic work environment