What will I learn?

Build on your business marketing diploma experience with this advanced diploma in business administration marketing and put yourself on the road to professional success. As a student in this program, you will have access to real companies where you'll solve real marketing challenges. You will also gain experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more.

Fanshawe was the first college to work with Google and the Search Engine Marketing Professional Organization, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. This program is available in a traditional in-class format with September admission.

You can apply for the opportunity to further develop your marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

There are options to transfer to the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe.

Career Opportunities

Graduates of the Business Administration - Marketing program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including marketing specialist, event planner, e-marketing specialist, digital marketing specialist, market researcher, CRM specialist, professional sales representative, customer service supervisor, store manager, advertising specialist, communications coordinator and account coordinator.

Program Description

Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management and media sales.

Co-operative Education

Co-operative education is not available in Year 3 of the Business Administration - Marketing program.

Which department am I in?

Lawrence Kinlin School of Business

Study options

Full Time (3 years)

Tuition fees
CAD$13,637.00 (US$ 10,323) per year
CAN $6,818.50 per level

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2020

Venue

Fanshawe College

London campus,

1001 Fanshawe College Boulevard,

LONDON,

Ontario (ON),

N5Y 5R6, Canada

Entry requirements

For international students

Business - Marketing Diploma from Fanshawe OR equivalent qualification from another institution as judged by the College OR a combination of relevant education and work experience in a related field as judged by the College. Minimum overall average of “C+” (2.5 cumulative GPA) is required.

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements

Test of English as a Foreign Language (TOEFL) test with a minimum score of 550 for the paper-based test (PBT), or 79 for the Internet-based test (iBT), with test results within the last two years

International English Language Testing System (IELTS) test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years

Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years

An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years

Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10

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About this uni

90.3% of Fanshawe graduates find employment within 6 months of graduation, and 85.8% of employers are satisfied with their performances.

  • One of Ontario's largest colleges, offering 200 programs
  • Scenic campus set across 100 acres in the “Forest City”
  • High student satisfaction for education quality (KPIs)
  • Strong ties with leading industries and organizations