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Analytics for Business Decision Making Program (Postgraduate) (B412)

Canada

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What will I learn?

FULL DESCRIPTION

The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. Harnessing the power of big data analytics, the Analytics for Business Decision-Making graduate certificate program prepares students to do data analysis specific to multi-faceted business decision-making needs. It is about developing information into knowledge and converting that intelligence to action. The goal is to prepare the student to engage and be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities. Through in-depth data analytics courses and business analytics courses, graduates will be prepared to work in the high demand area of business intelligence in Toronto, in Canada, and beyond, and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management and data science.

The focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

Delivery

  • This full-time program is delivered in a blended format, combining face-to-face sessions with online delivery.
  • You will generally meet late afternoons, evenings and weekends. This delivery format accommodates those who wish to work while taking this program.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Extract, transform and load data to more efficiently support problem solving and decision-making.
  • Warehouse and mine data for the purpose of business decision-making.
  • Develop classification and/or predictive models using operational and marketing data in support of business decision-making.
  • Determine, using a variety of business intelligence tools, the most appropriate for each business decision-making scenario.
  • Effectively communicate analytics results and conclusions orally, in written reports and in formal presentations to various levels of staff and management.
  • Apply descriptive and differential statistical techniques to Big Data.
  • Analyze and interpret digital information as it relates to all aspects of an organization.
  • Apply the principles of business ethics and corporate social responsibility to the application and use of data to support business decision-making.

Your Career

Graduates of this program will be prepared for careers in a variety of organizations such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), healthcare, public sector, manufacturing and supply chain.

Potential positions may include:

  • Business Analyst
  • Data Analyst
  • Market Risk Analytics Officer
  • Web Analytics Manager
  • Decision Support Specialist
  • Web Analyst
  • Data Reporting Analyst

Which department am I in?

Centre for Business

Study options

Full Time (2 semesters)

Tuition fees
CAD$17,832.00 (US$ 12,817) per year
Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023.

*Price shown is for indicative purposes, please check with institution

Start date

Expected January, May 2025

Venue

St. James Campus

200 King Street East,

TORONTO,

Ontario (ON),

M5A 3W8, Canada

Entry requirements

For international students

Student must have;

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency.

  • George Brown English for Academic (EAP) Program - Level 9
  • IELTS (Academic) - 6.5, minimum 6.0 in each skill band
  • TOEFL - 88 (online) minimum 22 in each skill band
  • MELAB – 85
  • PTE (Academic) - 60, overall minimum; 55 in each skill band
  • CAEL - 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 176 or more (with no individual skill below 169)
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About George Brown College

George Brown College is a diverse and welcoming community located in the heart of downtown Toronto, Canada’s largest city.

  • Over 24,000 graduates of George Brown have leadership roles
  • Over 160 academic programs to choose from
  • 88 percent of graduates employed six months after graduating
  • 98 percent of programs include practical learning

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