Bachelor of Arts in Communication

Thompson Rivers University

Students choose to focus on either public relations or new media studies. Study and practice from multiple perspectives: processes, production, composition, design, broadcasting, policy/law, criticism and critique. Potential career areas include business, advertising, radio and television, public relations, government, health care and social services. This stream covers the aesthetic, narrative and theoretical aspects of technology, as well as computer-mediated communication. If you have an interest in the ways technology, design and business interact, this program is for you. This stream covers the practical and commercial application of communication. If you have business, tourism, entrepreneurial and public service ambitions, this program will show you how communication can enhance your business practices. Close ties with the Tourism and Business faculties offer the benefit of preparing you for a wide variety of business and event planning situations. No other such program exists in the Kamloops region.