Bachelor of Business Administration Majoring in Marketing

University of New Brunswick

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.

At UNB’s Fredericton campus you can specialize in marketing by completing an honors or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Skills you will acquire:

Identify customer needs through market research

Develop research methodologies

Analyze, interpret, and present data

Implement marketing strategies to promote products and services

Plan and execute marketing plans

Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations

Understand consumer behavior, e-marketing, international marketing, marketing strategy, and marketing research

Careers

Account Coordinator/Manager

Climate Change Coordinator

Print/Online Media Coordinator

Copywriter

Content Developer

Market Researcher

Freelance Writer