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Pathway + Bachelor

Bachelor of Business Administration Majoring in Marketing




What will I learn?

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.

At UNB’s Fredericton campus you can specialize in marketing by completing an honors or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Skills you will acquire:

Identify customer needs through market research

Develop research methodologies

Analyze, interpret, and present data

Implement marketing strategies to promote products and services

Plan and execute marketing plans

Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations

Understand consumer behavior, e-marketing, international marketing, marketing strategy, and marketing research


Account Coordinator/Manager

Climate Change Coordinator

Print/Online Media Coordinator


Content Developer

Market Researcher

Freelance Writer

Which department am I in?

Faculty of Management

Study options

Full Time (4 years)

Tuition fees
CAD$19,583.00 (US$ 14,529) per year
CAN $9,791.5 per term

*Price shown is for indicative purposes, please check with institution

Start date

Expected May 2024


Saint John Campus

100 Tucker Park Road,


New Brunswick (NB),

E2L 4L5, Canada

Full Time (4 years)

Tuition fees
CAD$20,158.00 (US$ 14,956) per year
CAN $10,079 per term

*Price shown is for indicative purposes, please check with institution

Start date

Expected May 2024


University of New Brunswick

Fredericton Campus,

3 Bailey Drive,


New Brunswick (NB),

E3B 5A3, Canada

Entry requirements

For students from United States

High school students applying to undergraduate programs at the University of New Brunswick. USA: General Certificate of Secondary Education with grades of A or B. Applicants who have completed Grade 12 of an accredited high school program must satisfy UNB's minimum program-specific requirements (minimum B average). Criteria such as academic standing, rank in class and SAT scores may also be used to determine a candidates admissibility. ACT scores are not required. International students require the following English language proficiency minimum scores for direct entry into most academic programs: IELTS 6.5, TOEFL iBT 85, CAEL 60, or Pearson Vue Test 59.

For international students

High school students applying to undergraduate programs at the University of New Brunswick must meet the following three sets of requirements in order to be considered for admission.

The University of New Brunswick accepts qualified applicants from all countries. Entry requirements may vary from country to country.

English language proficiency requirements:

TOEFL IBT with a minimum overall score of 85
IELTS or IELTS Indicator with a minimum overall score of 6.5
CAEL CE or CAEL Online with a minimum overall score of 60
Pearson Vue Test with a minimum score of 59
Cambridge English Assessment C1 advanced or C2 proficiency with a minimum score of 176
Duolingo with a minimum overall score of 115

Application Deadline: Fall term (September start) — apply before June 1; Winter term (January start) — apply before Oct. 1; Summer (various start dates from May–August) — apply before Feb. 1

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Canadore College

About University of New Brunswick

UNB is a leading research and innovation university with a focus on entrepreneurial success and has the third-highest graduate rate in Canada.

  • Over 75 undergraduate and graduate programs
  • 2 campus locations in the scenic province of New Brunswick
  • 15:1 student-to-faculty ratio
  • 1 in every 2 high school students receive a scholarship

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