COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

If you are strategic, creative, practical, enjoy both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), marketing may interest you. While different types of marketing jobs require different skill sets, some of the main skills a marketer needs are to communicate effectively, work independently, be self-motivated and show initiative.

About the Marketing major

You'll study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.

You'll learn how to balance project experience with the latest theoretical concepts and choose from electives in advertising, retailing, sales management, socially responsible marketing and international marketing.

Dual campuses

We also offer the flexibility of two campuses: Lethbridge and Calgary. Our Calgary Campus will meet the needs of working professionals with evening and weekend classes, while the Lethbridge campus is more traditional with an emphasis on daytime classes and a wide range of extra-curricular opportunities to explore. Both locations welcome international and mature students.

Management Certificate

If you’re changing your focus professionally or if you do not wish to pursue an entire degree, you can complete a management certificate in this area of study.

Possible Careers

As a marketing professional, you can work in any industry across the globe in areas such as:

  • Advertising and promotions
  • Buyer/merchandiser
  • Consumer psychologist
  • Consumer affairs specialist
  • Customer service
  • Digital marketing and e-commerce
  • Direct marketer
  • Entrepreneurial activities
  • Healthcare marketing
  • Hospitality
  • International marketing
  • Marketing education
  • Marketing management
  • Marketing research
  • Music & entertainment marketing
  • New product development
  • Non-profit marketing
  • Product and brand management
  • Public relations

Degrees Available

  • Bachelor of Management (With Optional Concentrations in Marketing Communications or Socially Responsible Marketing)
  • Bachelor of Management as a Second Degree (With Optional Concentrations in Marketing Communications or Socially Responsible Marketing)
  • Post-Diploma Bachelor of Management (With Optional Concentrations in Marketing Communications or Socially Responsible Marketing)
  • Management Certificate (With Optional Concentrations in Marketing Communications or Socially Responsible Marketing)
  • Combined degrees with Management (Lethbridge campus)

Which department am I in?

Dhillon School of Business

Study options

Full Time (45.0 to 75.00 credit hours)

Tuition fees
CAD$17,526.00 (US$ 14,166) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June, September 2022

Start date

Expected September 2022

Venue

Calgary Campus

University of Lethbridge Calgary Campus,

Suite 6032, 345 - 6th Avenue SE,

CALGARY,

Alberta (AB),

T2G 4V1, Canada

Full Time (45.0 to 75.00 credit hours)

Tuition fees
CAD$17,526.00 (US$ 14,166) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June, September 2022

Start date

Expected September 2022

Venue

University of Lethbridge

4401 University Drive,

LETHBRIDGE,

Alberta (AB),

T1K 3M4, Canada

Entry requirements

For students from United States

High school diploma, and either SAT or ACT results. For SAT, results from both SAT (formerly SAT I) and three SAT Subject Tests are required. English Language Requirements: Test of English as a Foreign Language (TOEFL) taken within the last two years, with minimum scores of: 550 on the paper-based TOEFL and 4.0 on the Test of Written English (TWE); 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing; Academic International English Languages Testing System (IELTS) test, taken within the last two years, with a minimum overall score of 6.0, and a minimum 6.0 in each band; Pearson Test of English (PTE) Academic score, taken within the last two years, with a minimum overall score of 54; Canadian Academic English Language (CAEL) Assessment, taken within the last two years, with a minimum overall score of 60, with a minimum 50 in each of Listening, Reading, and Speaking, and 60 in Writing; Cambridge English: Advanced (CAE), with a minimum score of ‘C’; Cambridge English: Proficiency (CPE), with a minimum score of at ‘C’; Michigan English Language Assessment Battery (MELAB), with a minimum overall score of 80, with a minimum 76 in each component, including the Speaking test.

For international students

Applicants who complete the equivalent of Grade 12 in high school (secondary school) will be considered for admission. Applicants who have completed secondary qualifications in other countries will be considered for admission under the High School Admission Route. Applicants to undergraduate programs who have completed post-secondary study will be considered for admission under the Post-Secondary Admission Route.

English language Requirements:

Test of English as a Foreign Language (TOEFL (iBT)) with a minimum total score of 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing.
Pearson Test of English (PTE) Academic score with a minimum overall score of 54.
Canadian Academic English Language (CAEL) Assessment with a minimum overall score of 60, with a minimum 50 in each of Listening, Reading, and Speaking, and 60 in Writing.
Academic International English Languages Testing System (IELTS) test with a minimum overall score of 6.0, and a minimum 6.0 in each band.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Confederation College
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About University of Lethbridge

The University of Lethbridge is a leading public Canadian research university where students work directly with experts to tackle global issues.

  • 2nd best primarily undergraduate university in Canada
  • Wide range of course types to suit every student
  • Access to outdoor activities and natural landscapes
  • Campuses in highly liveable cities