What will I learn?

The Bachelor of Public Relations Management, Honours program at Centennial College is a unique, first-of-its-kind offering in Canada that combines both public relations and business studies. It prepares you, in four years, for an exciting career in PR, social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, balances the theory, principles and application of public relations with a solid foundation in business principles through ten core business courses.

During your time in the program, you complete real world projects that allow you to apply your newly acquired knowledge. From writing media releases to planning events, you engage in real-world scenarios that ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management, Honours courses include a strong focus on:

  • Writing
  • Social and digital media
  • Research and communications planning
  • Strategic communications
  • Corporate communications

A 14-week industry co-op placement, during which you gain real world experience prior to graduation, rounds out this program.

Because there is an emphasis on research, social and digital media and corporate communications as well as the foundations in business, you develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

Program Highlights

In this Bachelor of Public Relations Management, Honours program, you:

  • Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success
  • Learn the key business skills, including financial management, organizational behaviour, business law and accounting, that give you a competitive edge in the marketplace
  • Obtain the know-how to navigate today's digital world, including developing multifaceted social media and integrated online marketing programs
  • Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility and the role communicators play in helping organizations make change.

Career Outlook

  • Social media coordinator
  • Community manager
  • Public relations coordinator
  • Corporate communications specialist
  • Project coordinator
  • Research associate
  • Media relations specialist

Areas of Employment

  • Public relations agencies
  • Corporate communications
  • Investor relations departments
  • Digital marketing companies
  • Not-for-profit sector organizations
  • Hospitals and healthcare organizations

Which department am I in?

School of Communications, Media, Arts and Design

Study options

Full Time (4 years)

Tuition fees
CAD$16,531.80 (US$ 12,204) per year

*Price shown is for indicative purposes, please check with institution

Start date

8 September 2020

Venue

Story Arts Centre

951 Carlaw Avenue,

TORONTO,

Ontario (ON),

M4K 3M2, Canada

Entry requirements

For students from United States

Applicants must have an Ontario Secondary School Diploma (OSSD) or equivalent; Include transcripts for any post-secondary College/University courses or programs completed. English Language Requirements: TOEFL (paper-based): 560+; TOEFL (computer-based): 84+ (with no test below 21); CAEL (Canadian Academic English Language Assessment): Overall band score of 60 and Writing 60; IELTS (Academic): 6.5+ (with no single test score below 6.0); Pearson Test of English (Academic): 58+; ITEP (International Test of English Proficiency): 3.9+.

For international students

High School Applicants

To be eligible, high school applicants must have:

  • Ontario Secondary School Diploma (OSSD) or equivalent.
  • At least six Grade 12 M or U, or OAC credits with an overall average of 65% or higher.

Mature Applicants

To be eligible, mature applicants must:

  • Be 21 years of age or older by December 31 of the program year.
  • Provide transcripts showing English Grade 12 U, OAC, or equivalent
  • Provide complete academic history (transcripts or international evaluation)
  • Provide a resume detailing work experience
  • Mature applicants are assessed on a case-by-case basis.

Additional Requirements

Attend a mandatory program admission session where applicants will:

  • complete a writing exercise
  • complete a grammar and spelling exercise

English Language Requirements:

IELTS: 6.5 plus (with no single test score below 6.0)

TOEFL: 88 plus (with no test below 21)

Minimum TOEFL score of 580 plus (paper-based)

CAEL with an Overall band score of 70 and Writing 60

Pearson Test of English (Academic) score of 60 plus

ITEP (International Test of English Proficiency) score of 4.1 plus.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

Pathways options

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About this uni

94% of employers revealed that they are either satisfied or very satisfied after hiring work-ready graduates from Centennial.

  • One of Canada’s multicultural higher education institutions
  • Students benefit from the job-aligned courses
  • National award-winning Centre of Entrepreneurship
  • Offers facilities to simulate dynamic work environment