The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program qualifies for Better Jobs Ontario funding.
This program is powered by the Digital Marketing Institute (DMI) and Perlego. Upon successful completion, you will also receive a Digital Marketing Associate certificate.
Learn from guest speakers and gain hands-on experience for in-demand transferable skills. Upon successful completion, you will be primed to acquire industry-recognized certifications.
Program Outcomes
Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
Improve your writing and create content for promotional purposes
Conduct surveys to identify the interests and concerns of key stakeholders
Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
Gain an additional certificate from the Digital Marketing Institute
Strengthen your resume with Canadian work experience
Co-op placement
Co-op Experience
The co-op term provides you with an opportunity to integrate academic studies with related employment experience. We have a co-op placement policy* in the field of studies.
The co-op work experience could include positions in the following areas:
Communications Officer
Digital Marketing Specialist
Social Media Coordinator
Content Creator/Writer
Graduates of this diploma can expect career opportunities under NOC 1221 which includes positions such as:
Communications officer
Digital marketing specialist
Social media coordinator
Content creator/writer
September 2025
Toronto School of Management
22 college street suite 300,
Ontario (ON),
M5G 1K2, Canada
Have an Ontario Secondary School Diploma or equivalent or be at least 18 years of age and pass the Wonderlic test.
For non-native English speakers: