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Honours Bachelor of Brand Design Program (G304)

Canada

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What will I learn?

Program Overview

The Honours Bachelor of Brand Design is a four-year degree that produces designers with strengths in collaboration, research, critical and strategic thinking, technical design execution and brand storytelling.

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing students to be forward-looking brand designers with strengths in collaboration, research, critical and strategic thinking, technical design execution and brand storytelling. It is built on multidisciplinary pillars of research, critical thinking, strategic brand development, technical design execution and brand storytelling.

Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity to build a knowledgeable creative community of collaborators and strategic designers who are able to bridge business strategy, technology and the design world in order to produce innovative brand experiences.

Graduates of the Honours Bachelor of Brand Design degree program will have the analytical and technical skills to:

  • Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences.
  • Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multi-sensory and personalized brand experiences for customers.
  • Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences.
  • Collaborate towards creative innovation with multidisciplinary teams.

This program responds to the dynamic and growing field of design, training learners to:

  • Create streamlined brand messaging across numerous mediums and touchpoints that engages audiences.
  • Understand new technology and be able to work across the old and new channels.
  • Have strong writing skills and adapt to different situations, audiences and genres.
  • Be flexible in that they are able to adapt to changing work and work environments (multiple sectors, services and products).
  • Work collaboratively and bridge business and creative roles, by understanding the culture, processes, and language of the branding business.
  • Offer a diverse and customizable range of services to clients, particularly niche services (e.g. video and animation).
  • Have the ability to compete on tender: put together a professional sales pitch while offering a competitive price.

Your Career

Graduates will be trained for work that spans several occupational areas in advertising, marketing and public relations, as graphic designers and illustrators, content writers and web producers, communications specialists, marketing researchers and business and strategy consultants.

Career Options

Graduates of this program will have acquired the skills necessary to be employed in design, branding and digital media studios, creative labs, in-house design and digital departments within larger corporations across sectors, or to work independently or in a start-up.

This program prepares graduates for positions such as:

  • Brand Designer
  • Digital Designer
  • User Interface Designer
  • Design Strategist
  • Community Manager
  • Graphic Designer
  • Design Researcher
  • Storyteller/Content Writer
  • Communications Officer
  • Marketing Researcher
  • Communication Designer
  • Content Strategist

Which department am I in?

Centre for Arts, Design and Information Technology

Study options

Full Time (4 years)

Tuition fees
CAD$20,612.00 (US$ 14,812) per year
Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023.

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2025

Venue

Waterfront Campus

51 Dockside Drive,

TORONTO,

Ontario (ON),

M5A 0B6, Canada

Entry requirements

For international students

Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college)

Be 17 years of age or older at the time of registration

George Brown College ESL Level 9; TOEFL 84 overall and 21 in each skill band (Online); IELTS 6.5 overall and 6.0 in each skill band; MELAB 85; CAEL overall 70 (writing 60)

Pathways options

Offered by this university

George Brown College offers below pathways courses for this subject
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About George Brown College

George Brown College is a diverse and welcoming community located in the heart of downtown Toronto, Canada’s largest city.

  • Over 24,000 graduates of George Brown have leadership roles
  • Over 160 academic programs to choose from
  • 88 percent of graduates employed six months after graduating
  • 98 percent of programs include practical learning

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