Ontario College Advanced Diploma in Business Administration - Marketing

Sheridan College Institute of Technology and Advanced Learning

Advance your marketing skills through electives and experience.

Program Overview

Broaden or specialize your marketing expertise

Customize your education by choosing courses that fit your goals and interests! Third-year electives include business innovation, content marketing, leadership development, search engine marketing, entrepreneurship, sales account management and more. Specialize in certain areas or broaden your marketing knowledge — the choice is yours. Electives are constantly updated to reflect industry demands. Gain experience and build industry connections

Experiential learning is at the core of our Business Administration - Marketing advanced diploma. You’ll work with your peers on various activities, case studies and projects, including development of a marketing plan for a real-world industry client. You can also gain additional experience through an optional co-op placement, which may lead to employment opportunities after you graduate. Work towards your marketing degree and other certification

Many students use this program as a springboard towards their degree. Your diploma credits can be applied towards our Honours Bachelor of Business Administration (Marketing Management) degree. You can also apply for a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) if you've completed five core courses that align with the CPSA's Competency Framework. Get access to resources from the Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing

Professional development opportunities

Exclusive content, including guides, whitepapers and research reports

Networking opportunities with the top marketing talent in Canada

CMA NXT postsecondary career planning resources

This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Career Opportunities

In addition to building a strong foundation of general marketing knowledge, our Business Administration - Marketing advanced diploma also teaches you specialized marketing concepts. Industry projects, case-based learning and optional co-op prepare you for employment in roles such as:

Associate Brand Manager

Sales Account Manager

Business Development Analyst

Digital Marketing Analyst

Content Marketing Manager

SEO/SEM Manager

Insights Analyst

Direct Marketing Manager

Pathway

If you have a two-year Ontario business diploma or a three-year Ontario business advanced diploma with a cumulative GPA of 3.0 or higher, you may be eligible for one of our Degree Completion programs.

Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.