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Ontario College Advanced Diploma in Business Administration - Marketing

Canada

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What will I learn?

In today's competitive job market students need an advantage. As a student in this advanced diploma program, you will integrate academic studies with practical, creative and analytic skills integral to all types of businesses.

The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts.

The 3-year Marketing program has one of the highest direct employment rates in the College.

Program Outcomes

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Project the impact of a marketing initiative using quantitative information.

Careers

This program prepares graduates for work in marketing, social media marketing, professional sales, retail and general business administration positions in a wide variety of technology, industrial, commercial, retail, and service organizations in domestic and international locations.

Which department am I in?

School of Business

Study options

Full Time (3 years)

Tuition fees
CAD$14,588.00 (US$ 10,716) per year

*Price shown is for indicative purposes, please check with institution

Start date

3 September 2024, 6 January 2025

Venue

Conestoga College

Doon (Kitchener) Campus,

299 Doon Valley Drive,

KITCHENER,

Ontario (ON),

N2G 4M4, Canada

Entry requirements

For international students

Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status.

Students must have 6.0 IELTS (with no band less than 5.5); and TOEFL iBT score of 80.

Effective September 2021, applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test:

IELTS overall band of 6.5 with no band less than 6.0

TOEFL iBT 88

CAEL 70, no sub-test band score less than 60

PTE Academic 58

Conestoga English Language Test (CELT) Band 6

*There may be different IELTS requirements depending on your chosen course.

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About Conestoga College

As one of the most popular Canadian institutions for international students, Conestoga is the place for aspiring professionals and applied learners.

  • Located in a business and innovation hub, close to Toronto
  • Excellent graduate outcomes and graduate employability
  • Over 90% satisfaction rate (graduates and employers)
  • Over 230 programs of study, including 70 Co-op programs

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