Quick fact

  • This is a branch campus.

What will I learn?

The MAD program aims at preparing students to pursue creative excellence in a rich variety of professions, including, but not limited to, visual artists, digital artists, interactive designers, web designers, etc. Through rigorous visual arts, media and design training coupled with interdisciplinary collaborations, trans-media experimentations, and exchange activities, the MAD program will give students a strong motive to develop beyond their comfort zones and explore the boundaries of their knowledge and abilities.

The ultimate goal of the MAD program is to train its graduates to be the “conveyer” or “communicator” of messages to fulfill the need of national policy in regards to innovation. The objectives of the program are:

  • To provide students with the fundamental knowledge and skills required for creating work of media arts and design.
  • To nurture future professional visual artists, digital artists and designers.
  • To educate future art historians and museum specialists with a global perspective on the media arts.

Career Prospects

While the provision of the MAD program is a new development in UIC, majority of graduates of similar programs in other institutions have secured employment in design companies, film companies, web companies, animation companies, production houses, museums, galleries, art houses, and other employment areas directly related to the creative industries. As aforementioned, the MAD program aims at preparing students to develop their careers in a rich array of professions as:

  • Artists (painter, sculptor, digital artists, sound artists, etc.)
  • Designers (product designer, web designer, commercial designer, etc.)
  • Art administrator (museum, gallery staff)
  • Art agent

Moreover, graduates of the MAD program can also pursue postgraduate studies in different areas, for example:

  • Digital production
  • Animation and motion design
  • Interdisciplinary projects & performance
  • Interactive arts
  • Audio-visual design
  • Product design

Which department am I in?

Division of Culture and Creativity

Study options

Full Time (4 years)

Tuition fees
¥90,000.00 (US$ 13,923) per year
Start date

September 2021, February 2022


Beijing Normal University - Hong Kong Baptist University United International College

103 Teaching Building 4, 2000 Jintong Road,




519087, China

Entry requirements

For international students

Students with high school qualification or equivalent.