What will I learn?

Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in October 2020 in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Media and Communication Management (B.A.) programme

The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager. Course modules include the following:

  • Understanding Media & Communication
  • Strategic Corporate Communication
  • Campaigning and Crossmedia
  • Advertising Psychology
  • In-House Communication and Corporate Media
  • Special Topics in Media and Communication Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the B.A. degree in Media and Communication Management at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations. Examples of future roles include:

  • Marketing and communication manager
  • Strategy consultant
  • Strategic planner
  • Project manager for online media
  • Press reviewer for global media
  • Startup founder

Study options

Full Time (7 semesters)

Tuition fees
5,300 € per semester plus one-off registration fee

*Price shown is for indicative purposes, please check with institution

Start date

1 October 2021

Venue

Campus Berlin

Macromedia University of Applied Sciences,

M33 Höfe, Mehringdamm 33,

Berlin-Kreuzberg,

Berlin,

10961, Germany

Online/Distance with attendance (7 semesters)

Tuition fees
5,300 € per semester plus one-off registration fee

*Price shown is for indicative purposes, please check with institution

Start date

1 October 2021

Venue

Campus Berlin

Macromedia University of Applied Sciences,

M33 Höfe, Mehringdamm 33,

Berlin-Kreuzberg,

Berlin,

10961, Germany

Entry requirements

For international students

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

Application deadlines

October start (Winter term)
• 15 Jun: Non EU students
• 15 Aug: EU students

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About this uni

Macromedia University is a leading private university in Germany that specialises in media, business and management, design, and creative arts.

  • Leading global university of digital transformation
  • Small classes, intensive learning and individual supervision
  • Professors and industry experts at top locations in Germany
  • International network of partner universities and companies