Programme Aims

• To train language and knowledge professionals for our information-rich and highly connected world and the era of digital humanities.
• To endow our graduates with highly sophisticated communication skills, especially in terms of culture and domain sensitivity in intercultural and corporate communication; inter-personal skills and empathy in face-to-face communication as well as over digital media; and being technologically savvy to master current and future new media.
• To equip our graduates with general knowledge of the underlying concepts and profession-specific literacy and skills in linguistics and bilingual communication.
• To train our graduates with competence in using analytic tools, performing and presenting quantitative analyses on language data, and extracting useful information from large-scale language datasets with complex scales.
• To empower our graduates with the ability to create, adapt and use language-related applications and tap into advances in artificial intelligence research.

Programme Characteristics

To provide students with interdisciplinary training in areas including language sciences, quantitative data analytics, computer programming and computational linguistics.
To nurture a deep understanding of how language works (in an individual and in a society) and to make students familiar with the concepts of digital humanities and the tools and methods of collecting and analysing language data in the digital era.
To strengthen their skills for analysing social sentiments, spotting trends in the making, generating predictions and providing insights for business and/or administrative decision-making.