What will I learn?

This programme is offered by School of Communication, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma who wish to continue on to a Bachelor's degree in Media and Social Communication.

Programme Features

  • A non-government-funded honours undergraduate programme.
  • A full-time programme which is normally completed in two years.
  • Develop students' understanding of media communication process in the context of changing society and media environment, and their understanding of such process in the trend of globalisation.
  • Develop students' social consciousness and their sensitivity to the social, cultural and environmental issues in the changing society with both local and global communication perspectives.
  • Develop students' ability to use media and communication strategies to promote the well-being of human, thus contribute actively to positive social change.
  • Develop students' specific skills required for planning, organising and implementing communication activities for good social causes.
  • Develop students' ability to identify opportunities for corporations, public agencies and volunteer organisations to initiate communication projects related to corporate social responsibility and positive development of the society.

Award

Bachelor of Social Sciences (Honours) in Media and Social Communication awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates with academic training and advanced practical skills in media communication for pursuing careers in a wide array of professions. They include public relation officers specialising in corporate social responsibility; communicators in volunteer organisations and public agencies; editors, journalists and columnists in social news section; and welfare advocates and lobbyists of interest groups.

Programme Structure

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses, 38 units of General Education Courses and 24 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses and 12 units of Major Elective Courses.

Which department am I in?

School of Communication

Study options

Full Time (4 years)

Tuition fees
HK$85,140.00 (US$ 10,928) per year
Students are required to complete 66 units in two years at HK $2,580 per unit (Total HK $170,280).
Start date

Expected September 2022

Venue

Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must hold successful completion of one year's study in a full-time AD programme at a recognised US university/ community college, provided that the duration of the programme should be at least two years in full-time mode. Students following Intersegmental General Education Transfer Curriculum (IGETC) in community colleges must hold: US High School Graduation Diploma; and successful completion of IGETC with Grade C or above in each of the subjects. English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

For international students

To be eligible for admission, a candidate should hold

  • an Associate Degree in related disciplines from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme pre-requisites and GE courses in their Associate Degree or Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme pre-requisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

Get in touch