What will I learn?

ID&BM is a multidisciplinary specialism based on an integrative design thinking management approach, pulling together professional knowledge in the areas of design, business and technological fields to achieve "managing design as a competitive strategy" in an international business setting. Globalisation in business and education has rapidly diminished boundaries between countries, cultures, and economies. ID&BM will provide a ‘meeting point’ for students and faculties amongst the collaborative institutes from different regions of the world, which enables cross-cultural and -disciplinary project teams to solve and manage real-life design, business and technical problems. ID&BM is targeting intakes distributed across Hong Kong, mainland Chinese and international students, and across design, business and technological fields.

ID&BM aims to nurture "T-shaped professionals" with high-level competencies to better understand and manage global business dynamic and to function in and contribute to design-sensitive and technological-intensive business environments. These competences enable students to lead the transformation of their respective local enterprises and to challenge existing mindset in technological innovations, product and service designs from an integrative design thinking management approach. Ultimately, ID&BM aims to create an impact at the regional and global levels by meeting future talents demand of well-balanced business developers, entrepreneurs, products and services innovators.

Objectives

Students, irrespective of their disciplinary background, learn together to nurture a new mindset and attitude where cross-disciplinary stimulation is the foundation of innovation. They will:

  • apply theories and concepts of the three domains underpinning this specialism
  • evaluate cultural differences and their implications for leadership and effective management of design and business activities
  • identify and evaluate the means by which value creation may be managed
  • participate effectively in the design, implementation and comprehensive evaluation of projects involving multidisciplinary and multicultural teams
  • demonstrate the ability to view, frame and resolve design issues by adopting multiple perspectives
  • understand and perform the integrative design thinking roles of a T-shaped professional in business environment

Programme structure

ID&BM begins with an intensive seven-week introduction to the Essential Knowledge in each of the three disciplines, then followed by a series of compulsory subjects which centers on corresponding theories and/or practices. In the second semester, the focus is on two team-based ID&BM Multidisciplinary Projects collaborated with private or public organizations, while students can choose elective subjects in design and business disciplines to enhance their individual career profile. Capstone Reflective Thesis synthesizes the learning in ID&BM at the summer term.

Common Core Subjects (compulsory) (1 credits)

Specialism Core Subjects (compulsory)

  • Theory/Method Subjects (15 credits)
  • Workshop Subjects (14 credits)

Elective Subjects (6 credits)

Study options

Full Time (1 year)

Tuition fees
HK$183,600.00 (US$ 23,604) per year
Initial Programme Fee: HK $51,000 (10 credits x HK $5,100)
Start date

Expected September 2022

Venue

PolyU Design

V810, 8/F, Jockey Club Innovation Tower (Block V),

The Hong Kong Polytechnic University, Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

A Bachelor’s degree or the equivalent; and a minimum of two years of professional experience in a design related field is required. Candidates with other tertiary qualifications complemented by substantial relevant professional experience will be considered on a case-by-case basis. English Language Requirements: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

For international students

A Bachelor’s degree in Design, or Business, or Technological fields, or the equivalent in a related discipline preferably with 2 years relevant professional experience. Candidates with other tertiary qualifications complemented with substantial relevant professional experience will be considered on a case-by-case basis.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Interview

All admissions must go through the interview process. Shortlisted applicants will be invited to attend an interview over internet video calls (for non-local applicants).

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