Overview
The MSc Programme in Marketing and International Business draws on the department's high-quality teaching, active-research expertise, and industry-wide connections to enhance students' knowledge and skills in the field of marketing and international business. With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the program aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.
Aims of the programme
The MSc Programme in Marketing and International Business aims to:
Learning Outcomes
LG 1: Students have a solid understanding of the theories and practices of marketing and international business.
LG 2: Students demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.
LG 3: Students analyze consumer and organizational buyer behavior and its implications for marketing strategy.
LG 4: Students have a solid understanding of international business concepts and trends and an ability to internationalize business models and practices.
LG 5: Students apply consulting skills to undertake international marketing decisions and operations.
Programme Structure
The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.
Professional Recognition
Graduates of the MSc in MIB are eligible for Associate Membership in the Chartered Institute of Marketing (CIM), the Hong Kong Institute of Marketing (HKIM), as well as the Hong Kong Management Association (HKMA). Completion of the programme also gives its graduates a further option of becoming a Full Member of these respective professional organisations after accumulating a minimum of three years' work experience in marketing.
Expected May 2025
More details
Start date
Expected January 2025
Lingnan University
8 Castle Peak Road,
Tuen Mun, Hong Kong, New Territories
An applicant for admission to the Master's Degree shall:
Applicants with a bachelor's degree and who have studied Economics, Information Systems Management, and Statistics at University level are considered business-related degree holders. Applicants with a non-business first degree, and those without a course in Marketing or Economics have to complete a pre-entry bridging course prior to the start of the MSc programme.
The English language requirement is applicable only to applicants graduating from universities with a non-English medium of instruction. (Note: For an applicant with English test score just below the minimum specified above, such as a band score of 6.0 or above (but below 6.5) in IELTS or a score of 430 or above (but below 450) in CET Band 6, there is flexibility for the academic unit offering the programme to use interview or other means to decide and admit the applicant on a case-by-case basis.)
*There may be different IELTS requirements depending on your chosen course.