COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.

Why Study Business at Griffith College?

Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.

  • Students will develop an understanding of marketing theory and frameworks to formulate robust marketing strategies in a global economy.
  • Students will get hands-on practical knowledge and experience through live case studies and client consultation.
  • You will be taught the importance of digital marketing, branding, and social media tools in the context of the modern business environment.
  • You will flex your selling, negotiating and sales management knowledge and the effect of current marketing trends and digital consumer behaviour.
  • Students will receive a grounding in core business areas like finance, management, HRM, and business law, perfectly positioning them to be a dynamic team player.

Course Highlights

  • Practical application with real clients.
  • Introduction to social media tools, industry certification, and analytics.
  • Creativity and entrepreneurship encouraged.
  • Taught by vastly experienced industry professionals and academic staff.
  • Flexible study options available.

Which department am I in?

Faculty of Business

Study options

Full Time (3 years)

Tuition fees
€12,000.00 (US$ 14,075) per year
Start date

September 2021, February 2022

Venue

Griffith College Dublin

South Circular Road,

Dublin,

Republic of Ireland

Online/Distance with attendance (3 years)

Tuition fees
€12,000.00 (US$ 14,075) per year
The given fee is for full time and it's a guide for online students.
Start date

September 2021, February 2022

Venue

Griffith College Dublin

South Circular Road,

Dublin,

Republic of Ireland

Entry requirements

For students from United States

Applicants must have a Leaving Certificate: Min. of 2 HC3s & 4OD3s (some programmes will require OD3 in Maths); A Level/GCSE or equivalent qualification. Applicants must Submit English language proficiency certificates (e.g. IELTS/TOEFL) if applicable. Students under the age of 23, on January 1st of the year of entry, who wish to apply to the first year of any QQI validated undergraduate full-time program must apply through the CAO.

For international students

Students with a Completed High School Diploma or equivalent.

Please contact the International Admissions Office at for specific country requirements.

English Language

If English is not your native language, you must show proof of English Language proficiency. We accept the following certifications:

  • IELTS
  • TOEIC
  • TOEFL
  • Cambridge
  • PTE

*There may be different IELTS requirements depending on your chosen course.

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