What will I learn?

What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Course Structure

This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career ready graduates.

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

Special Features:

  • A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
  • Working with client organisations to devise creative marketing solutions.
  • Innovative portfolio assessment culminating in a showcase of student’s work to the wider college community and employers.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.

What follow-on study opportunities are available?

Graduates of the BSc (Hons) in Digital Marketing with Analytics can apply to the Masters in Digital Marketing, and the Masters in Interaction Design at Institute of Technology Carlow. Graduates can also consider research masters options at Institute of Technology Carlow, along with other postgraduate opportunities in Ireland and abroad.

Which department am I in?

Department of Sport, Media and Marketing

Study options

Full Time (4 years)

Tuition fees
€10,250.00 (US$ 11,890) per year

*Price shown is for indicative purposes, please check with institution

Start date

January 2022

Venue

Institute of Technology Carlow

Kilkenny Road,

Carlow,

Republic of Ireland

Entry requirements

For students from United States

Students must demonstrate that they have reached a level of education in their country of origin that is the equivalent of a Secondary School Diploma (High School Diploma) with good grades in an appropriate language, mathematics and at least 4 other subjects. Students must also have an IELTS of 5.5 or equivalent; TOEFL Internet Based Test: 79; TOEFL Computer Based Test: 213; TOEFL Paper Based Test: 550; Pearson Test of English Academic (PTE): 50-57; GCE O-Level English Language: Grade C; Test of Interactive English (TIE): B2+; TOEIC: 700; GCSE English: Grade C; Cambridge Certificate in Advanced English: Grade C; English Test for Academic and Professional Purposes (ETAPP) B2+; Irish Leaving Certificate: Ordinary Level Grade D

For international students

Students must demonstrate that they have reached a level of education in their country of origin that is the equivalent of a Secondary School Diploma (High School Diploma) with good grades in an appropriate language, mathematics and at least 4 other subjects.

English language requirements: TOEFL paper based 550; TOEFL computer based 213; TOEFL internet based (iBT) 79; IELTS 5.5; GCE O level English language – grade C; Test of Interactive English (TIE) – B2+; TOEIC – 700; GCSE English – Grade C; Cambridge certificate in advanced English – Grade C; English test for academic and professional purposes (ETAPP) – B2+; Irish leaving certificate – ordinary level grade D.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Nilai University
  • Niagara College
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About Institute of Technology Carlow

IT Carlow offers an inclusive campus environment where students make lifelong friends while reaching academic goals.

  • Undergraduate, postgraduate and foundation programmes
  • Programmes in business, law, humanities, sport and science
  • In Carlow, South East Ireland, near Dublin
  • Known for student sporting excellence