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Pathway + Bachelor

Higher Diploma in Business Marketing

Ireland

10

2

What will I learn?

This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
Identify, analyse and propose innovative solutions to key marketing issues;
Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

New Business Development, Client Manager, Customer Service Manager, Customer Insights;
New Product Development Manager/Technologist;
Brand Executive, Product Executive, Trade Marketing Executive;
Compliance Manager, Business Analyst, Business solutions consultant;
Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study ?

New Product Innovation
Marketing Management
International Marketing
Consumer Psychology & Insights
Market Research Theory & Practice
Selling

Elective Subjects

Integrated Marketing Communications
Digital Marketing Communications

Study & Career Opportunities

This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.

Which department am I in?

Department of Business

Study options

Full Time (1 year)

Tuition fees
€14,500.00 (US$ 15,665) per year

*Price shown is for indicative purposes, please check with institution

Start date

September 2024

Venue

South East Technological University

SETU Carlow Campus,

Kilkenny Road,

Carlow,

Republic of Ireland

Entry requirements

For international students

Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.

Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this programme.

Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL).

English Language Requirements:

IELTS: 6
TOEFL - Computer Based Test: 213
TOEFL - Internet Based Test: 80
TOEFL - Paper Based Test: 575
TIE: C1
TOEIC: 660
Cambridge Exams: FCE (Grade B)
Cambridge Certificate of Proficiency in English; Grade C
Cambridge Certificate in Advanced English: Grade B
CEFR: Low C1
ETAPP: C1
PTE (Academic): 55
QQI FET: Merit
Duolingo English Test : 100
Oxford Test of English: 125 (with a minimum of 100 in each component)
Language Cert: B2 Communicator (with a minimum average of 33)

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

South East Technological University offers below pathways course for this subject

Offered by other partners

This university accepts pathways courses from
  • Niagara College
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About South East Technological University

SETU offers an inclusive campus environment where students make lifelong friends while reaching academic goals.

  • Undergraduate, postgraduate and foundation programmes
  • Programmes in business, law, humanities, sport and science
  • Campuses across the south east of Ireland
  • Known for student sporting excellence

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