What will I learn?

This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

  • Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
  • Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
  • Identify, analyse and propose innovative solutions to key marketing issues;
  • Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
  • Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
  • Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

  • New Business Development, Client Manager, Customer Service Manager, Customer Insights;
  • New Product Development Manager/Technologist;
  • Brand Executive, Product Executive, Trade Marketing Executive;
  • Compliance Manager, Business Analyst, Business solutions consultant;
  • Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study?

  • New Product Innovation
  • Marketing Management
  • International Marketing
  • Consumer Psychology & Insights
  • Market Research Theory & Practice
  • Selling

    Elective Subjects
  • Integrated Marketing Communications
  • Digital Marketing Communications

Which department am I in?

Department of Business

Study options

Full Time (1 year)

Tuition fees
€10,250.00 (US$ 11,929) per year

*Price shown is for indicative purposes, please check with institution

Start date

January 2022


Institute of Technology Carlow

Kilkenny Road,


Republic of Ireland

Entry requirements

For students from United States

Students must demonstrate that they have reached a level of education in their country of origin that is the equivalent of a Secondary School Diploma (High School Diploma) with good grades in an appropriate language, mathematics and at least 4 other subjects. Students must also have an IELTS of 5.5 or equivalent; TOEFL Internet Based Test: 79; TOEFL Computer Based Test: 213; TOEFL Paper Based Test: 550; Pearson Test of English Academic (PTE): 50-57; GCE O-Level English Language: Grade C; Test of Interactive English (TIE): B2+; TOEIC: 700; GCSE English: Grade C; Cambridge Certificate in Advanced English: Grade C; English Test for Academic and Professional Purposes (ETAPP) B2+; Irish Leaving Certificate: Ordinary Level Grade D

For international students

Applicants require an NFQ Level 8 Award or equivalent, for entry to this course. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). The department reserves the right to require applicants to attend for interview to determine their suitability for the course.

English language requirements: TOEFL paper based 550; TOEFL computer based 213; TOEFL internet based (iBT) 79; IELTS 5.5; GCE O level English language – grade C; Test of Interactive English (TIE) – B2+; TOEIC – 700; GCSE English – Grade C; Cambridge certificate in advanced English – Grade C; English test for academic and professional purposes (ETAPP) – B2+; Irish leaving certificate – ordinary level grade D.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Niagara College

About Institute of Technology Carlow

IT Carlow offers an inclusive campus environment where students make lifelong friends while reaching academic goals.

  • Undergraduate, postgraduate and foundation programmes
  • Programmes in business, law, humanities, sport and science
  • In Carlow, South East Ireland, near Dublin
  • Known for student sporting excellence