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American University Program (Business)

Malaysia

30

1

What will I learn?

Our Business degree program offers a combination of broad-ranging exposure to contemporary business topics. You will also be equipped with firm grounding in basic marketing and management subjects in an American context. You will be able to hone your analytical and critical-thinking skills through academic theory and practical work. Major Fields of study include:

Accounting

You will learn about the preparation, analysis and verification of financial information for individuals and businesses. This includes budget analysis as well as financial and investment planning.

Digital Marketing

Digital Marketing is where traditional marketing meets the internet and other forms of new media including mobile and video games and covers a wide range of areas such as social network marketing, search engine optimization, viral marketing, web analytics, reputation management and experiment based market research, economics, public relations, and entrepreneurial skills.

Entrepreneurial Studies

Entrepreneurship Studies focuses on general business subjects but pays particular attention to capital management, product development, opportunity recognition, market research and feasibility, complete with areas in technological commercialization, financial analysis, legal issues and human resource management.

Fashion Marketing

Fashion Marketing encompasses all activities under the management and marketing functions of the fashion world. You will learn about buying, merchandising, cataloguing, cost control and more.

Finance

You will learn about the preparation of financial reports as well as direct cash management strategies.

Human Resource Management

You will learn all about managing an organization’s workforce, which includes human resource training and development, strategic staffing, managing organizational change, team building and more.

International Business

You will learn about work cultures, marketing and business strategies as well as trade and regulations on an international scale.

Management Information Systems (MIS)

MIS involves planning, coordination, direct research and design of computer-related developments for any organization. You will learn about the information flow of computer systems and how to coordinate installations for smoother processes in business operations.

Marketing

Marketing involves the study of consumer behavior to satisfy the customer's needs through advertising, promotions, market research, marketing strategies, sales, product development and public relations activities.

Supply Chain Management

This study involves the integration of activities across companies to manage the flow of products, services, people and equipment.

Programme Structure

Programme can be completed in 1+3 or 2+2.

Freshman (Year 1) at INTI

You will be able to choose from a wide range of subjects in Business, Foreign Languages, English, Mathematics, Social Sciences, Humanities, Physical and Life Sciences as General Education Requirement (GER) subjects.

Sophomore (Year 2) at INTI

You will be able to choose subjects that are related to your desired major.

Career Opportunities

Accounting

Auditing, Investment, Financial Services, Corporate Accounting or Financial Consulting

Digital Marketing

Social Media Associate, Social Media Analyst, Social Media Specialist, Social Media Director, Online Marketer, Interactive Marketer, Social Network Administrator or Brand Relations Specialist

Entrepreneurial Studies

Start up your own business or enterprise, develop your family-run business, or work in organizations looking to grow their enterprise

Fashion Marketing

Retail Wholesale Outlets, Fashion Buyer, Merchandiser or Retail Manager

Study options

Full Time (Programme can be completed in 1+3 or 2+2)

Tuition fees
Tuition fees: RM 37,150 for the entire course
Start date

Expected May, August 2023

Venue

INTI International College Penang

1-Z Lebuh Bukit Jambul,

Penang,

11900, Malaysia

Full Time (Programme can be completed in 1+3 or 2+2)

Tuition fees
Tuition fees: RM 53,660 for the entire course
Start date

Expected May, August 2023

Venue

INTI International University and Colleges

Persiaran Perdana BBN,

Putra Nilai,

NILAI,

Negeri Sembilan,

71800, Malaysia

Entry requirements

For students from United States

English Language Requirements: MUET Band 2; IELTS 5.5; TOEFL 550.

For international students

Entry requirements may vary from country to country. Students are required to complete international academic qualification equivalent to Higher Secondary School Certificate or Malaysian equivalent.

SPM: Minimum Pass

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