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BA (Hons) Fashion Marketing

Malaysia

19

10

Cross-border
ABOUT THIS COURSE
STUDY JOURNEY

What will I learn?

Overview

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

Enable students to explore the breadth and depth of fashion marketing and branding practices.
Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
Equip students with an understanding of consumer behaviour and consumers' role in the fashion industry
Enable students to engage confidently with the global fashion marketing and branding environment
Produce students who are able to create and launch a brand

EDUCATION PATHWAY

Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.

CAREER OPPORTUNITIES

• Fashion Illustration
• Fashion Publishing
• Fashion Design
• Fashion Marketing
• Events Management
• Public Relations
• Fashion Retail/Buyer
• Fashion Production

Which department am I in?

Faculty of Design and Built Environment

Study options

Full Time (3 years)

Tuition fees
RM24,493.33 (US$ 5,168) per year
RM 73,480 for the entire course fee
Start date

June 2024, September 2024

Venue

First City University College

No.1, Persiaran Bukit Utama,

Bandar Utama,

PETALING JAYA,

Selangor,

47800, Malaysia

Entry requirements

For international students

GCE A-LEVEL – Minimum 2Cs

FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0

DIPLOMA – Pass with minimum CGPA 2.0

Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
AND
Pass Portfolio interview

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