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Bachelor of Business Administration (Hons) in Marketing

Malaysia

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What will I learn?

Prepare to enter the creative, fast-paced business of promotion, development and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.

In lieu with our aim to be a global university the business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.

CAREER OPPORTUNITIES

  • Advertising account executive
  • Advertising account planner
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Sales promotion account executive
  • Social media manager

Which department am I in?

Faculty of Business and Law

Study options

Full Time (3 years/6 semesters)

Tuition fees
RM17,873.33 (US$ 3,771) per year
RM 53,620 for the entire course
Start date

Expected September 2024

Venue

International University of Malaya-Wales

Administration Wing, 1st Floor, Block A, City Campus,

Jalan Tun Ismail,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

50480, Malaysia

Entry requirements

For international students

Pass STPM or equivalent with minimum at least grade c (CGPA of 2.00) in any two (2) subjects and pass mathematics and English subjects at SPM level; or

Pass STAM (grade jayyid) and pass mathematics and English subjects at SPM level; or

Pass UEC with at least grade b in any five (5) subjects including mathematics and English subjects; or

Pass UEC with at least grade b in any five (5) subjects and pass mathematics and English subjects; or

Pass matriculation / foundation with minimum CGPA of 2.00

A diploma or advanced diploma or other equivalent qualifications with minimum CGPA of 2.00; or other equivalent qualifications.

Minimum score of 5.5 for IELTS or equivalent.

NOTE:

I. The condition of pass in mathematics and English subjects at SPM level may be exempted for candidates (i) and (ii) if the qualification contain mathematics and English subjects and the achievement is equivalent or higher the credit requirement at SPM level.

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