What will I learn?

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Programme Outline:

  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Media Audiences / Media Aesthetics
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising / International Advertising

Career Prospects:

  • Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives

Which department am I in?

Faculty of Social Science and Humanities

Study options

Full Time (3 years)

Tuition fees
RM17,100.00 (US$ 3,930) per year
RM 51,300 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

25 May 2020


Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,


Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Entry requirements

For international students

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. STPM); A Level with minimum 2 good passes or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 5.0

TOEFL (Paper-based): 410

TOEFL (Internet-based testing): 34

PTE Academic: 36

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

Pathways options

Offered by this university

Tunku Abdul Rahman University College offers below pathways courses for this subject

About this uni

Tunku Abdul Rahman University College has produced more than 180,000 successful graduates.

  • Select from 150+ programs offered at various levels
  • Earn a dual award qualification with international partners
  • Highly qualified academic staff with industry experience
  • International student community from 20+ different countries