What will I learn?

The Bachelor of Communication (Hons) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan.

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organizations.

Career Prospects

  • Media Planner
  • Client Services Manager
  • Brand Manager
  • Market Researcher
  • Creative Strategy Planner
  • Art Director
  • Copywriter
  • Professional Photographer
  • Visualizer, Illustrator
  • Graphic Designer

Which department am I in?

Faculty of Arts and Social Science

Study options

Full Time (3 years)

Tuition fees
RM19,050.00 (US$ 4,686) per year
RM 57,150 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

1 June 2020, 12 October 2020


Kampar Campus



Entry requirements

For students from United States

Entry with Standard Qualifications: UTAR welcomes applicants with any of the following qualifications for entry to Bachelor's Honours Degree Programme: Sijil Tinggi Persekolahan Malaysia (STPM); Unified Examination Certificate (UEC); A-Levels; South Australian Matriculation (SAM); Canadian Pre-University (CPU). Entry with Other Qualifications: Applicants with qualifications other than those described above, for example, a Diploma from a college/institution/polytechnic may also apply for admission to UTAR programmes. English Language Requirements: International English Language Testing System ( IELTS )-5.0; Paper-based TOEFL - 410; Internet-based Testing (iBT) - new TOEFL - 34; SPM English Language / O-level English Language- Credit; MUET - Band 3; UEC English Language - Grade B; Common European Framework of Reference for Languages (CEFR)- B1.

For international students

Students must have A-Level with 2-3 passes in the relevant subjects or high school leaving examination equivalent with 5 passes.

They also must have the following minimum score are as follows:

International English Language Testing System (IELTS): 5.0

TOEFL iBT - 34


Cambridge English: Advance (CAE) – 160

Cambridge English: (CPE) – 180

Pearson Test of English (PTE) – 36

Common European Framework of Reference for Languages (CEFR) - B1


About this uni

UTAR ranks 99th in Asia by Times Higher Education (THE) University Rankings, 2018.

  • Two campuses in Malaysia: Kampar and Sungai Long
  • Industry relevant study options
  • Offers industrial training as part of programmes
  • 95% employability rate within 6 months of graduation