What will I learn?

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Career Prospects

Account Director

Sales Director

Business Development Manager

Convention Services Manager

Business Exhibitions Planner / Director

Meeting, Convention & Event Planner / Director

Which department am I in?

School of Hospitality

Study options

Full Time (3 years)

Tuition fees
RM22,566.66 (US$ 5,172) per year
RM 67,700 for the entire course, RM 17,050 (Resource Fee); Intl admin fee: RM 5,940

*Price shown is for indicative purposes, please check with institution

Start date

August 2020


Sunway University

No. 5, Jalan Universiti,

Bandar Sunway,



47500, Malaysia

Entry requirements

For students from United States

Students must have STPM or equivalent qualification. Any other qualifications will be considered on a case-to-case basis. English language requirements - TOEFL: 550 (paper-based), 213 (Computer-based), 80 (Internet-based); IELTS: 6.0; PTE Academic: 50 overal (minimum 46 in each skill); MUET: Band 4; O-Level English (1119): Credit; SPM English: B3 or B+; UEC English: B4; Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%; ESL / English Satisfactory level in Pre-University Programmes.

For international students

Any foreign qualification that is equivalent to below given Malaysian qualifications is eligible for admission to this programme:

STPM with average C or CGPA 2.0 (minimum 2 principals); A Level: (Minimum 8 points); Australian Matriculation with ATAR of 55; Canadian Matriculation with 55 per cent; MUFY with 220 (55 per cent); Sunway Foundation in Arts with CGPA 2.0; UEC with maximum 28 points on 5 subjects (all Grade Bs); IB completion with minimum 24 points (excluding bonus points); Other Qualifications: Any other qualifications will be considered on a case-to-case basis.

They also must have

TOEFL: 550 (paper-based), 213 (Computer-based), 80 (Internet-based)

IELTS: 6.0

PTE Academic: 50 overall (minimum 46 in each skill)

MUET: Band 4

O-Level English (1119): Credit

SPM English: B3 or B+

UEC English: B4

Sunway Intensive English Programme (IEP): Pass Level 4

ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English


About this uni

Sunway University is in the top 2% of universities in Asia, according to QS Asia University Rankings 2019.

  • 880,000-square-feet campus in the heart of Sunway City
  • Awarded 5-star rating in QS Stars University Rankings 2019
  • Has drawn over 26,000 students from over 90 countries
  • Offers a range of scholarships worth RM 402 million