What will I learn?

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Programme Outline:

  • Introduction to Accounting
  • Microeconomics
  • Quantitative Studies
  • Introduction to Organisation & Management
  • Fundamentals of Accounting
  • IT Fundamentals and Applications
  • Macroeconomics
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Web Page Design
  • Basic Management Principles
  • Fundamentals of Selling
  • IS for Marketing & Management
  • IT Applications for Marketing
  • Consumer Behaviour
  • Fundamentals of Finance
  • Business & Cyber Law
  • Marketing Research
  • Web Design for Marketing
  • International Marketing
  • Ethics for Business
  • Marketing Strategies for E-Commerce
  • Setting Up an Online Business
  • Entrepreneurship

Career Prospects:

Graduates of Diploma in Business Studies (E-Commerce and Marketing) can seek employment in almost every sector of an e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

Which department am I in?

Faculty of Accountancy, Finance and Business (FAFB)

Study options

Full Time (2 years)

Tuition fees
RM14,500.00 (US$ 3,477) per year
RM 29,000 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

25 May 2020

Venue

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Full Time (2 years)

Tuition fees
RM14,500.00 (US$ 3,477) per year
RM 29,000 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

14 October 2019, 25 May 2020

Venue

Perak Branch Campus

Jalan Kolej, Taman Bandar Baru,

KAMPAR,

Perak,

31900, Malaysia

Entry requirements

For international students

Students are required to complete international academic qualification equivalent to Malaysian high school( i.e. SPM/O-Level/UEC/TARC/TAR UC)

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About this uni

Tunku Abdul Rahman University College has produced more than 180,000 successful graduates.

  • Select from 150+ programs offered at various levels
  • Earn a dual award qualification with international partners
  • Highly qualified academic staff with industry experience
  • International student community from 20+ different countries