What will I learn?

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Programme Outline:

  • Introduction to Accounting
  • Microeconomics
  • Quantitative Studies
  • Introduction to Organisation & Management
  • Fundamentals of Accounting
  • IT Fundamentals and Applications
  • Macroeconomics
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Basic Management Principles
  • Fundamentals of Selling
  • Principles of Retail Management
  • Services Marketing
  • IS for Marketing & Management
  • Consumer Behaviour
  • Fundamentals of Finance
  • Business Law
  • Marketing Research
  • International Marketing
  • Marketing Environment
  • Ethics for Business
  • Marketing Strategy
  • Marketing for Stakeholders
  • Entrepreneurship

Career Prospects:

Graduates Diploma in Business Studies (Marketing) can seek employment in areas such:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

Which department am I in?

Faculty of Accountancy, Finance and Business (FAFB)

Study options

Full Time (2 years)

Tuition fees
RM14,300.00 (US$ 3,495) per year
RM 28,600 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

24 May 2021

Venue

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Entry requirements

For international students

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 4.0

TOEFL iBT: 31

MUET: Band 2

Pearson Test of English: 36

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

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About this uni

Tunku Abdul Rahman University College has produced more than 180,000 successful graduates.

  • Select from 150+ programs offered at various levels
  • Earn a dual award qualification with international partners
  • Highly qualified academic staff with industry experience
  • International student community from 20+ different countries