What will I learn?

Program Description

Marketing is essential in the business field to identify business opportunities as well as to promote products and services as well as helps an organisation become more visible.

Diploma in Marketing provides students with the skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment. It also gives graduates a chance to pursue a career in a variety of marketing fields in the future.

Graduates of this programme will be able to work in Marketing functions supporting roles at most businesses and in particular in businesses that support international trade and services.

The programme Duration is 3 years (8 Semesters).

At the end of this course students will be able to:

a. Ability to understand the marketing concepts and the different marketing management philosophies

b. Ability to analyse how ethical and social issues can impact on customer relationships in a business.

c. Develop knowledge and understanding of the different marketing concepts and methods

d. Understand the importance of continuous research of customer relationship management to develop valuable customer database for marketing.

Which department am I in?

School of Business and Management

Study options

Full Time (3 years)

Tuition fees
Information not available
Start date

Expected January, April, September 2021

Venue

Management Development Institute of Singapore (MDIS) Malaysia

Kolej MDIS Malaysia, Suite 17-02, Level 17,

Johor Bahru City Square (Office Tower), 106-108, Jalan Wong Ah Fook,

JOHOR BAHRU,

Johor,

80000, Malaysia

Entry requirements

For international students

Pass SPM with 3 credits; OR

3 UEC credits; OR

3 GCE O-Levels credits; OR

Other equivalent qualifications from recognised institutions may be considered on a case-to-case basis; OR

Other equivalent qualifications as recognised by the Malaysia Government

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