What will I learn?

Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and organizing publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

Programme Outline:

Fundamentals of Public Relations

Fundamentals of Integrated Marketing

Introduction to Mass Communication

Introduction to Information Technology

Public Oration

Customer Relations

Electronic Media Studies

Introduction to Electronic Publishing

Presentation Tactics for PR

Production and Publication for PR

Public Relations Writing

Introduction to PR Event

Public Opinion and Persuasion

Communication Law

Public and Media Relations

Career Prospects:

• Public relations

• Advertising

• Marketing communication

• Events management

• Media

• Hospitality

• Customer relations

Which department am I in?

Faculty of Communication and Creative Industries

Study options

Full Time (2 years)

Tuition fees
RM14,500.00 (US$ 3,544) per year
RM 29,000 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

24 May 2021


Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,


Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Entry requirements

For international students

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 4.0


MUET: Band 2

Pearson Test of English: 36

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.


About this uni

Tunku Abdul Rahman University College has produced more than 180,000 successful graduates.

  • Select from 150+ programs offered at various levels
  • Earn a dual award qualification with international partners
  • Highly qualified academic staff with industry experience
  • International student community from 20+ different countries