What will I learn?

Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Face book, Instagram, your favorite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organizing principle and what that means for society.

In this programme, you will learn how messages are formed and how they affect our society and culture. You will be able to analyze how various media determine and define how messages are transmitted. You will understand how new technologies affect the messaging we receive. You will learn this through a combination of theoretical knowledge and practical experience. Finally, you will develop a research-based thesis project. This is an approach to research that combines creative and academic research practices. It supports the development of knowledge and innovation through artistic expression, scholarly investigation, and experimentation. The research-creation process results in an original artistic work with a scholarly component.

Career Prospects

Identity Branding

Corporate Communications

Communication Design

New Media Design




Virtual Reality Design

Which department am I in?

School of Arts

Study options

Full Time (1 year)

Tuition fees
RM35,550.00 (US$ 8,422) per year
RM 4,800 (Resource Fee); Intl admin fee: RM 1,890

*Price shown is for indicative purposes, please check with institution

Start date

March 2020, August 2020


Sunway University

No. 5, Jalan Universiti,

Bandar Sunway,



47500, Malaysia

Entry requirements

For students from United States

A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.75; A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to a rigorous internal assessment OR A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.50 can be accepted subject to a minimum of 5 years working experience in a relevant field. Any other qualifications will be considered on a case-to-case basis. English Language Requirements: 550 (paper-based), 213 (computer-based), 80 internet-based on TOEFL; IELTS score 6.0; 50 overall (minimum 46 in each skill) or equivalent on PTE Academic.

For international students

A Bachelor’s degree in any field, with a minimum CGPA of 2.75

A portfolio to be review by the programme

Any other qualifications will be considered on an individual basis

Other Qualifications: Any other qualifications will be considered on a case-to-case basis

TOEFL 550 paper-based, 213 computer-based, 80 internet-based


PTE Academic 50 overall (minimum 46 in each skill)

Cambridge English: First 75+

Cambridge English: Advanced Minimum 67

For International students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.


About this uni

Sunway University is in the top 2% of universities in Asia, according to QS Asia University Rankings 2019.

  • 880,000-square-feet campus in the heart of Sunway City
  • Awarded 5-star rating in QS Stars University Rankings 2019
  • Has drawn over 26,000 students from over 90 countries
  • Offers a range of scholarships worth RM 402 million