What will I learn?

In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective. This English-taught master’s programme in Imagineering is designed as a methodology for that new ‘outside-in enterprise logic’.

The Master’s programme in Imagineering focuses on the specific concept of designing for organizational emergence using the imagination to involve other stakeholders as co-designers of the future. The Master’s programme offers you a deeper theoretical insight in issues of organizational design in the context of enterprise logic transformation. It enables you to develop analytical, pro-active, problem-solving attitudes and design-skills towards these issues.

This Executive Master Imagineering is designed for professionals who are responsible for strategic matters. We also offer a regular Master Imagineering.

After your master

This master's programme is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO). Graduates will receive the official degree title of Master of Arts.

Aim of the programme

The Executive Master Imagineering is designed for professionals who are responsible for strategic matters, e.g. innovation managers, marketing managers, communication managers, human resources managers, general directors and entrepreneurs. The programme has been set up to educate business innovation oriented professionals to become imagineering experts who:

  • understanding conditions in which organizations may require a design intervention;
  • increasing awareness of multiple ways for orchestrating organizational development;
  • developing the personal competencies needed to design an imaginative narrative for adaptive management;
  • reflexive understanding of your own approaches and responses to development.

The programme corresponds to a total of 60 ECTS, including the dissertation.

The programme consists of three phases. In the first phase: Strategic Innovation, you will learn how to turn the DNA of an organisation into an experience concept. The second phase: Organisational Transformation, deals with the implementation of the new concept and management of changes. In the third and final phase you will graduate by writing a business report, a project and a practical inspirational guide.

Different modes of delivery - including lectures, guest lectures by industry leaders and scientists, seminars and workshops - are fully integrated in order to provide a varied and stimulating learning environment.

Study options

Full Time (17 months)

Tuition fees
€12,248.00 (US$ 14,207) per year
Start date

Expected September 2022

Venue

Breda University of Applied Sciences

Mgr. Hopmansstraat 2,

BREDA,

Noord-Brabant,

4817 JS, Netherlands

Entry requirements

For students from United States

For admission to this academic master programme an academic bachelor’s degree is required. In case you do not have a bachelor’s degree obtained in the Netherlands, our Admissions officer will evaluate if your bachelor’s degree can be considered a professional or an academic bachelor degree, compared to the Dutch educational system. The level of your research skills and theoretical background will be thoroughly evaluated, because an academic Master’s program needs a higher starting level than a professional bachelor diploma delivers. Pre-master Leisure Studies: If you have a professional bachelor’s degree, you will first have to complete a pre-master’s track to prepare you for studying at an academic master’s level. After completion of this pre-master’s track, you will have direct access to the academic Master of Science Leisure and Tourism Studies. You will also be required to demonstrate sufficient results of one of these tests: CAE, Cambridge Advanced Certificate with a minimum sub score for Speaking of 169; CPE, Certificate of Proficiency in English with a minimum sub score for Speaking of 169; IELTS test (minimum overall band score of 6.5, and minimum subscore of 6.0 for speaking); TOEFL test (minimum score of 90 internet-based, and minimum subscore of 20 for speaking).

For international students

To be eligible for the executive master in Imagineering the following aspects will be considered:

  • at least a bachelor’s degree is required
  • a record of relevant work experience
  • a strong personal motivation, not only based on career motives

Preferably, the candidate is supported by his/her employer, and this employer also endorses the process of Imagineering.

You will also be required to demonstrate sufficient results of one of these tests:

  • CAE, Cambridge Advanced Certificate with a minimum sub score for Speaking of 169
  • CPE, Certificate of Proficiency in English with a minimum sub score for Speaking of 169
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)
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