What will I learn?

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's specialisation, you will learn everything about creating long-term sustainable relations.

Master's specialisation Marketing: something for you?

The key to this specialisation is relationship management.
You will come to understand that more than a sound product is needed.
You will learn how marketing relates to other business disciplines such as sales and HRM.
You will gain needed knowledge in social and psychological processes.

What will you learn?

In the Master's specialisation in Marketing, you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

Career prospects

Master's specialisation in Marketing

After graduating, most Marketing students find positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, , and FrieslandCampina. In addition, many of our students start their own business. And a few go on to do a traineeship or pursue a PhD in Business Administration.

Which department am I in?

Nijmegen School of Management

Study options

Full Time (1 year)

Tuition fees
€11,471.00 (US$ 13,618) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June 2021

More details

Start date

Expected September 2021

Venue

Radboud University

Houtlaan 4,

NIJMEGEN,

Gelderland,

6525 XZ, Netherlands

Entry requirements

For students from United States

A completed Bachelor's degree in Theology or related area; A proficiency in English: In order to take part in this programme, you need to have fluency in both written and spoken English. Non-native speakers of English without a Dutch Bachelor's degree or VWO diploma need one of the following: A TOEFL score of ?577 (paper based) or ?90 (internet based); An IELTS score of ?6.5; Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher.

For international students

A Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation. Your degree must be equivalent to a Dutch Research University diploma. Ideally, your Bachelor's degree should cover the following courses:

  • Organisation Theory
  • Strategy
  • Marketing
  • Human Resource Management
  • Finance
  • Statistics
  • Quantitative and Qualitative Methods
  • Bachelor’s thesis of 12 EC

All other students need one of the following certificates (All certificates may not be older than two years).

  • A TOEFL score of ≥90, with subscores not lower than 18
  • A IELTS score of ≥6.5, with subscores not lower than 6.0
  • Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher
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About this uni

Radboud is the best traditional, general university in the Netherlands, according to Keuzegids Universiteiten 2020.

  • 24th in the THE European Teaching Ranking 2019
  • Based in a lively student city + central hub in Europe
  • Among top 1% of universities worldwide
  • Nobel prize winner in physics (2010)