What will I learn?

Are you interested in international business? Are you a team player with great interpersonal skills? Are you able to think creatively and find new approaches to old problems? Then the specialisation in Strategy & Innovation could be right for you. The specialisation is part of the master's programme in International Business. It's for students who want to know how to keep companies and organisations competitive through innovation and strategy analysis.

In the dynamic yet uncertain era of globalisation, companies that don't grow through mergers and acquisitions, expansions into new markets, or through the creation of new products and processes, will find it hard to compete. The Strategy & Innovation programme meets this challenge, teaching students how they can create competitive advantage for any sized business by implementing strategic changes and helping the company evolve.

In a rapidly changing business environment, an organisation’s strategy, adaptability, and capacity for innovation are essential for viability and competitiveness. Strategy & Innovation covers a broad range of topics crucial to a deep understanding of strategy and innovation decisions, combining studies of international business, strategic decision-making, and innovation management. You’ll learn to maintain a ‘big-picture’ overview of a company and its capabilities, to think critically and creatively about strategic business problems, and be able to see them in context within the wider organisation.

Strategy & Innovation is a ‘big-picture’ programme. You’ll be exposed to a broad range of international business issues and how to integrate these strategically in the decision-making process. You need the ability to look beyond the obvious, easy answers, coming up with creative solutions and new approaches to old problems. Companies that do this are most able to gain and maintain a competitive advantage. Graduates with a bachelor’s degree in business or a business-related subject will do well, though this is not essential. Past students have come from a variety of backgrounds including health sciences, engineering, and European studies.

It's never business as usual at Maastricht University. Not only do our academic programmes incorporate the latest developments in each field, but we focus on research and innovation in education and teaching themselves. One of our three university-wide research themes is Learning & Innovation. With the advent of Education Lab and the continuing development and improvement of our education strategies, you can be confident that not only will you know your chosen discipline inside and out, but your classes and studies will give you the best learning experience possible.

Strategy and Innovation focuses on two important aspects of international business while maintaining a broad perspective, meaning that a wide variety of senior-level positions will be open to you. You will be highly sought-after by large organisations looking for managers with a good grounding in international business and the ability to see the big picture. And your leadership and communication skills will also be an asset to smaller companies who are looking to get beyond the initial stages of growth. You may also choose to join a consultancy firm or start your own company.

Career prospects

Our graduates find jobs in:

  • consulting firms
  • B2C and B2B companies
  • large multinationals
  • small and medium enterprises
  • research institutes or departments

Which department am I in?

School of Business and Economics

Study options

Full Time (1 Year)

Tuition fees
€13,800.00 (US$ 14,933) per year
Statutory fee for this programme is € 2,083
Start date

Expected February, September 2020


Maastricht University

Minderbroedersberg 4-6,



6211, Netherlands

Entry requirements

For students from United States

Applicants must have a BSc or an equivalent diploma in a related field to Data Science and Knowledge Engineering. Related fields are: Mathematics, Computer Science or Artificial Intelligence.English language requirements: IELTS test: minimum score 6.5; TOEFL test: internet-based minimum score 90; TOEFL test: paper-based minimum score 575; TOEIC listening and reading (720) and speaking and writing (310); Cambridge [Advanced (CAE) Grade C (scale 180-184), First Certificate in English (FCE) Grade A (scale 180-184), First Certificate in English (FCE) Grade B (scale 176-179)].

For international students

Graduates from university's bachelor’s programme are eligible for assessment by the Board of Admission. They are required to pass a GMAT/ GRE test.

IELTS exam: minimum overall score of 6.5

TOEFL exam, paper-based: minimum overall score of 575

TOEFL exam, computer-based: minimum overall score of 233

TOEFL exam, internet-based: minimum overall score of 90