Cross-border
ABOUT THIS COURSE
STUDY JOURNEY

Quick fact

  • You can earn a double degree.
  • You will study in multiple countries

What will I learn?

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies. For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Muenster. Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and an MSc in Strategic Marketing Management.

Job examples

  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert or Database analyst
  • Researcher at a university (Research Master's & PhD programmes)

Which department am I in?

Faculty of Economics and Business

Study options

Full Time (24 months) - multiple study locations

Tuition fees
€15,000.00 (US$ 16,533) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

1 May 2020

More details

Start date

1 September 2020

Venue

University of Groningen

Groningen,

9700, Netherlands

Entry requirements

For students from United States

Other English Language Requirements: ERK level B2 (preferably C1).

For international students

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores

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About this uni

The University of Groningen is a top 100 university with students from over 120 countries.

  • Ranked 79th in THE World University Rankings
  • Offers 45 world-class bachelor’s programmes
  • Provides 160 highly-ranked master’s programmes
  • Groningen is chosen as one of the happiest cities in Europe