Programme highlights
Are you ready to launch a creative career in marketing?
Develop your marketing ideas and people skills with MIT. You will get hands-on experience with a sales and marketing project for a real business. Learn what drives consumer behaviour in the New Zealand and international markets. Develop skills in reaching and selling to specific audiences.
When you graduate, you will be ready for a range of strategic and creative marketing roles. Your career could take you to consultancy or market research, or even public relations.
Fast-track your programme of study to graduate sooner
Your work experience or previous tertiary study may count towards achieving your qualification. Our Recognition of Prior Learning (RPL) programme is designed for those who already have the on-the-job skills and knowledge, but want to take their career to the next level with a qualification.
Career opportunities
Depending on your personal strengths, a Bachelor of Applied Management (Sales and Marketing) can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles.
Programme structure
When planning your degree, remember that not all courses are available each quarter. You must check the programme structure below, the pre-requisites, electives and availability of your chosen courses in advance.
You will need to complete 13 compulsory courses, five elective courses and the courses from your chosen major (360 credits):
Compulsory courses
Level 5
181.519 Professional Communication (15 credits)
311.537 Introduction to Accounting (15 credits)
323.510 Commercial Law (15 credits)
341.571 Business Heritage, Culture and Sustainability (15 credits)
341.576 Management (15 credits)
341.582 Managing Operations (15 credits)
351.515 Introduction to Marketing (15 credits)
371.514 Economics (15 credits)
Level 6
341.628 Applied Management (15 credits)
341.629 Research Methodology (15 credits)
Level 7
341.752 Co-operative Education Project (equivalent to four courses) (60 credits)
351.725 International Marketing (15 credits)
351.726 Strategic Marketing (15 credits)
Elective courses
In addition, for each major you must select five other elective courses (a total of 75 credits). If you are doing a double major you will not be able to take elective courses, you will need to take five courses from your other major.
25 July 2022
MIT Manukau
Corner of Manukau Station Road and Davies Avenue,
AUCKLAND,
Manukau,
2104, New Zealand
Applicants must meet the following entry requirements:
Successfully completed at least 42 NCEA credits (or equivalent) at Level 3 or higher, made up of 14 credits in one approved subject, 14 credits in another approved subject, 14 credits from one or two additional domains or approved subjects; and
8 credits in NCEA English Level 2 (four in reading and four in writing from the NZQA Literacy Requirements for University Entrance list) (or equivalent); and
14 credits in NCEA mathematics (or pangarau) Level 1 (or equivalent) or
Have successfully completed a minimum of 72 credits at NCEA (or equivalent) Level 2 including a minimum of 14 credits in each of four subjects and a minimum of 30 credits at Merit or Excellence. Applicants will need to have achieved degree entry standards for numeracy and literacy or
provide evidence of equivalence through practical, professional or educational experience e.g., three to five years' full-time work experience (relevant to business). Evidence of literacy and numeracy will be required. MIT literacy assessments are available; and
IELTS test: Academic score of 6 with no band score lower than 5.5; TOEFL Paper-based test (pBT): Score of 550 (with an essay score of 5 TWE); TOEFL Internet-based test (iBT): Score of 60 (with a writing score of 18); Cambridge English Examinations: B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill;; OET at Grade C in all sub-tests; Pearson Test of English (Academic): PTE (Academic) score of 50 with no band score lower than 42
*There may be different IELTS requirements depending on your chosen course.
