Bachelor of Communication in Communication Strategy and Practice

University of Canterbury

With a BC, you will develop skills in media content production, planning, and research in international and national contexts. You will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media in areas like journalism, creative projects, and communications scenarios catering to different audiences. You will also learn to meet strategic goals of corporates and drivers of social change. Study Involve: Opportunities to use your skills in practical ways, including working with local organisations, and with a variety of communication technologies including digital, audio and visual, and social media platforms. Placements in local newsrooms as part of the Journalism major. Tauwhitinga Maori is the only Maori communications major on offer in Aotearoa. With links to international partners in journalism and media studies, we offer guest lectures from global experts each semester. Communication is an essential part of any organisation and like any other process requires a strategic plan. This involves knowing who your audience is, what you want to say, how you want to say it, and continuing to maintain and develop relationships. Through your study you will learn how to plan and manage campaigns using a mix of theory, technology, and case studies. Study Involve: Learn how to produce content for social media, websites, brochures, apps, and other platforms. Gain skills in crisis communications and reputation management. Participate in real-world projects in your final year through an internship or industry campaign. Take optional courses to complement your studies like advertising, entrepreneurship, linguistics, and politics.

Faculty of Arts