What will I learn?

This course is designed to get you to think for yourselves and debate and converse with your course leader and colleagues on contemporary issues that are pertinent to the current practice of marketing. If we reflect on the quote by Einstein (“It is the supreme art of the teacher to awaken joy in creative expression and knowledge”) – you will get some idea of the ethos behind the course and the approach to teaching. I firmly believe that the onus of teaching and learning is on the student – and that the lecturer should act as a guide in this journey. I do not mean to say that the lecturer is passive in this journey, indeed, I believe that she should be passionate about what they do, so that the ‘creative expression and knowledge’ can be awakened in her students. Essentially, I feel that it is my job to make the course as interesting and enjoyable as possible, but, it is your job to do the work, bring along your own enthusiasm and enquiring minds and work towards the common goal of success.

The University of Greenwich, UK

The University of Greenwich has provided career-orientated programmes for over 100 years. Students enrolled in this programme will discover innovative ways to learn as traditional teaching is supported by online resources, within the virtual learning environment and this is also supplemented by business simulation exercises and practical games. The University’s programmes are constantly revised to reflect current business priorities and demands of employers through business forums with local business leaders. This ensures students are trained in relevant business application

Academic Progression

Upon completion of the Bachelor of Arts (Honours) Business Management (Marketing and Sales) (Top Up), students will be eligible for entry into the Master of Business Administration International Business / Master of Arts International Business programme offered by the University of Greenwich (UK). Students may apply to specialize in International Business, Operations & Logistics or Tourism & Hospitality Management.

Course Delivery

Students undertaking this programme will be expected to complete 5 modules of academic study, as well as fulfill a 30-credit Dissertation module as part of the academic and professional requirements of this course.

This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekday and/or weekends.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Which department am I in?

ERC Institute

Study options

Full Time (12 months)

Tuition fees
SG$14,000.00 (US$ 10,387) per year
Exam Fees: SG $4,450
Start date

Expected October 2021

Venue

ERC Institute

229 Mountbatten Road,

Mountbatten Square, #01-30,

398007, Singapore

Entry requirements

For students from United States

Applicants should be at least 18 years of age at the time of registration. Academic Requirements: ERCI Advanced Diploma in Business Management or Advanced Diploma in business from a recognized institute of higher learning; or Business Diploma from a local polytechnic. English Language Requirements: Minimum C6 in English Language at GCE ‘O’ Levels or IELTS 6.0 or equivalent, or TOEFL 547 (Paper based) or equivalent, or TOEFL 78 (Internet based) or equivalent, or TOEIC 692-780.

For international students

Applicants should be at least 18 years of age at the time of registration.

Academic Requirements:

  • ERCI Advanced Diploma in Business Management or;
  • Advanced Diploma in business from a recognised institute of higher learning; or
  • Business Diploma from a local polytechnic

English Language Requirements:

Minimum C6 in English Language at GCE ‘O’ Levels or;
IELTS 6.0 or equivalent, or;
TOEFL 547 (Paper based) or equivalent, or;
TOEFL 78 (Internet based) or equivalent, or;
TOEIC 692-780

Pathways options

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