The University of Newcastle, Australia currently offers in Singapore a Bachelor of Communication degree that students can complete full-time with a Double Major in Public Relations and in News Media.
Students will gain a solid understanding of the theory and practice of communication in a global environment which is both complex and rapidly changing. They will learn to work creatively and analytically in the communication and cultural industries, and for further study and research in the discipline.
Students will also automatically become student members of the UONS Student Chapter of the Institute of Public Relations of Singapore (IPRS) until they complete their studies. Student members get to experience industry visits and IPRS hosted events on an annual basis.
About the Public Relations Major
The Public Relations Major addresses key needs and changing demands in the PR industry and broader employment, including social and multi-media content creation and the ability to critically analyse (big) data, while continuing to utilise traditional skills to showcase their talent in strategic planning as well as written and oral communication skills.
The Public Relations Major provides you with the skills required in the profession and practice of public relations. This industry assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Your core courses in public relations will focus your study around strategy, communication, and campaign execution.
The Public Relations Major is suitable for Communication students who have:
an interest in learning how to manage relationships between brands and external stakeholders.
goals to pursue a career in brand communication, promotion and advertising, among other fields.
a commitment to maintaining successful business relationships and creating a ‘personal brand.
About the News Media Major
The world-wide-web has had a major impact on traditional forms of media distribution, and this has affected many communication industries, including journalism. But there remains a global need for stories to be told in a variety of formats by journalists, skilled in the craft of writing, analysing and reporting. The News Media Major provides you with the opportunity to develop practical skills and knowledge that is relevant to the contemporary journalism landscape.
The News Media Major enables you to learn to plan, develop, write, record and edit stories across a variety of media platforms. This major prepares you to work in journalism whether you want to work for news organisations, new online media outlets, as freelancers, in other media businesses, or as embedded creatives in other industries. You will learn to produce media for video, audio, mobile, print and online platforms.
You will undertake embedded, authentic, experiential assessments and will leave the program with a specialised portfolio that showcases your journalistic skills.
As a benefit, students automatically become members of the Student Chapter of Institute of Public Relations of Singapore (IPRS). Student members get to experience industry visits and IPRS hosted events on an annual basis.
Potential Career Opportunities
Graduates may choose to pursue a future (but not limited to) in these departments/industries:
Advertising, Marketing, Public Relations & Corporate Communications
Communication and Media Education
Digital Film, Sound & Video Production
Event Management
Media/Audience Research and Analysis
News and Digital Media
Online, Print and Broadcast Journalism
Screenwriting, Copywriting and Publications Services
Strategic Communications
User Interface (UI) & User Experience (UX) Design
*Price shown is for indicative purposes, please check with institution
September 2025
PSB Academy
City Campus,
Marina Square, 6 Raffles Blvd, #03-200,
Singapore,
039594, Singapore
*Price shown is for indicative purposes, please check with institution
May 2025
PSB Academy
City Campus,
Marina Square, 6 Raffles Blvd, #03-200,
Singapore,
039594, Singapore
GCE A Level (Minimum 3 subjects in H2 level or 2 subjects at H2 level and up to 2 subjects at H1 level); OR
3-year Diploma from Singapores Polytechnic; OR
PSB Academy Diploma in Media and Communications; OR
Other diploma or equivalent qualification would be assessed on a case by case basis
Entry requirements (program code 11496) for international students can be found here.
Minimum Age Requirement
16 years old
English Language Requirement
All Applicants must demonstrate that they meet the Universitys English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.
Applicants who do not speak English as a first language must demonstrate that they meet the Universitys English proficiency requirement through one of the following methods:
English Language Tests
GCSE – English Language or Literature
IGCSE – A level English or Humanities
Overall Score: Minimum Grade C
IELTS Academic
Overall Score: 6.5
Section minimums are: 6.0 R/L/S/W
TOEFL IBT
Overall Score: 79
Minimum Individual Skills Test: R: 19, L: 20, S: 20 and Writing: 24
PTE Academic (GSE)
Overall Score: 58
Individual Skills Test: Section Minimum 61
PSB Certificate in Academic English (PSB CAE)
Higher Level Pass – students must obtain 65% or more in 3 of the 4 Only one exam may be in the 60 to 64% range. Each of the 4 exams is of equal weighting.
English language test scores must be less than 2 years old at the date of application to the University of Newcastle.
PSB Academy offers a range of certificate, diploma, degree, and short courses through a network of industry partners, preparing students for success.
