What will I learn?

Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Why Study BA Honours Marketing

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical marketing skills, including; market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation. Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.

Programme content

The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands.

In Year 1; you will study Marketing Theory and Practice, Market Intelligence, Personal and Professional Development and the Financial Aspects of Business.

In Year 2 you will focus on Brand Management, Consumer Behaviour, Marketing Research and Entrepreneurship and Small Business Marketing.

In Year 3 you will study three compulsory modules in Marketing Strategy and Planning, E-Marketing and Social Media and International Marketing designed to advance your skills and knowledge to propel your career. You will also be able to choose one option from a wider list of specialist marketing modules including: Direct and Customer Relationship Marketing, Creative Advertising and Promotion and Services Marketing Management.

Future Careers and Employability

Our BA Honours Marketing degree prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a range of career opportunities in all aspects of marketing including; marketing research, product development, brand management, integrated marketing communications and retailing.

Which department am I in?

School of Business

Study options

Full Time (3 years)

Tuition fees
د.إ55,700.00 (US$ 15,162) per year
AED 167,100 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

September 2020

Venue

Middlesex University - Dubai

Dubai Knowledge Park,

Dubai,

500697, UAE

Entry requirements

For international students

Successful completion of the Middlesex University International Foundation Programme (IFP) (equivalent programmes from other Universities/Colleges/Institutes will be considered).

IELTS Academic: 6.0 (minimum 5.5 in each band)

TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)

Pearson PTE Academic: 51

Pearson PTE General: Level 3

GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher

CBSE/ISC boards/NIOS/All state boards: Minimum grade of 70% in English

International Baccalaureate: Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum (WAEC/WASSCE/SSSCE): Minimum grade “C6“

Pathways options

Offered by this university

Middlesex University - Dubai offers below pathways course for this subject
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About this uni

Middlesex University Dubai provides students with the opportunity to transfer their studies to London.

  • Was University of the Year - Dubai Lynx Festival of Creativity
  • Welcomes 3,500+ students from 100+ countries
  • Enjoys strong links with industry
  • Many study options accredited and recognised