What will I learn?

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.

Why Study BSc Honours Psychology with Marketing

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others.

Course content

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.


Most students in this programme will aim to take up a role in business management or consulting although the programme is suited also to students who want to continue on to further graduate studies in psychology especially industrial and or organisational to end up as a professional psychologist. Many intellectually stimulating and financially rewarding jobs are suited to individuals completing the BSc Honours Psychology with Marketing, some of which include advertising and marketing including Market Researcher, Data Analyst, Customer Service roles, Admissions Recruiter, Advertising Executive, Trainer, Marketing Manager, Client Service Representative, and media plan. Consulting including consumer behaviour consultants and account executives Middlesex has strong links with regional employers. Our industry partners offer internships and placement opportunities, give visiting lectures, and field visits and attend our Careers Day each year. Our Careers and Employability Service will offer you a range of support both while you are studying with us - and after you have graduated.

Which department am I in?

School of Science and Technology

Study options

Full Time (3 years)

Tuition fees
د.إ55,700.00 (US$ 15,162) per year
AED 167,100 for the entire course

*Price shown is for indicative purposes, please check with institution

Start date

September 2020


Middlesex University - Dubai

Dubai Knowledge Park,


500697, UAE

Entry requirements

For international students

Successful completion of the Middlesex University International Foundation Programme (IFP) or other equivalent programs from other Universities/Colleges/Institutes will be considerd.

IELTS Academic: 6.0 (minimum 5.5 in each band)

TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)

Pearson PTE Academic: 51

Pearson PTE General: Level 3

GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher

CBSE/ISC boards/NIOS/All state boards: Minimum grade of 70% in English

International Baccalaureate: Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum WAEC/WASSCE/SSSCE: Minimum grade “C6

Pathways options

Offered by this university

Middlesex University - Dubai offers below pathways course for this subject

About this uni

Middlesex University Dubai provides students with the opportunity to transfer their studies to London.

  • Was University of the Year - Dubai Lynx Festival of Creativity
  • Welcomes 3,500+ students from 100+ countries
  • Enjoys strong links with industry
  • Many study options accredited and recognised