What will I learn?

Overview

The advertising industry plays a key role in communicating between the company and its customers – both online, outdoor and through many different media and social media channels.

With the growth of digital media, advertising has becoming more challenging but to stand out from competitors, companies have turned to new and more creative approaches to make sure their brand is heard.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, how to create effective advertising messages, and how to produce convincing presentations to convey ideas.

Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.

Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

You’ll be taught by expert tutors, industry professionals and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.

Your future career

Successful graduates are equipped to work in a wide and varied range of roles across the advertising industry, from specialist advertising and media agencies to working within in-house marketing departments. There are also opportunities to work in brand management and communication, digital marketing, social media strategy, and media planning. Alternatively, you may wish to go on to postgraduate studies in marketing, brand communications and branding strategy.

There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.

For those seeking a wider European experience, the Erasmus exchange programme provides opportunities for you to study in Europe for part of your degree, generally in Year 2. This degree also prepares you for postgraduate study at all levels through to PhD.

Which department am I in?

Combined Honours - Christ Church Business School/School of Media, Art and Design

Study options

Full Time (3 Years)

Tuition fees
£14,500.00 (US$ 19,957) per year
This is a provisional fee yet to be approved
Start date

September 2022

Venue

Main Site

North Holmes Road,

Canterbury,

Kent,

CT1 1QU, England

Entry requirements

For students from United States

Students should have High School Diploma. IELTS : 6 no less than 5.5 in each section

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES